In the paper the market structure of china automobile industry is omni bearing studied , the scale economy , product differentiation , barrier for entering and withdrawing and concentration degree of production are deeply demonstrated . the characteristics and causes of the market structure are revealed . based on comparison with developed countries , the development trend of our country s automobile industrial market structure is defined 接着,从规模经济、产品差异化、进入与退出壁垒及生产集中度等角度出发,对中国汽车产业市场结构进行了全方位的研究,揭示了其特征与成因;并在与发达国家比较的基础上,明确了我国汽车产业市场结构发展趋势。
Basing on a total concept of a project , my paper analyses the structure of a project market . i have kept on studying and get much from the " 4c " theory , theory of value realizing system , of manufacturing market model and supplying chain arrangement . with the help of these theories , i am capable of analyzing the customer ' s needs for a project , offering a correct base on which we form a practical marketing combine 本课题在项目整体观的基础上，分析了项目市场的市场结构，在项目市场的结构框架下，运用市场营销的4c理论、价值交付系统理论、产业市场的模型和供应链管理等相关理论，从项目市场的顾客出发，分析了顾客对项目的需求结构，从而为正确制定项目的市场营销组合提供正确的依据。
1 , through the analysis on japanese pharmaceutical industrial organization , in the light of the framework of scp ( structure - - conduct - - performance ) which constitutes the principal part of the theory of industrial organization , we get the following results : the structure of japanese pharmaceutical industry is not very reasonable , which is embodied by its low concentration ratio ; the conducts mainly reflects its product abstract differentiation ; and the performance is very good 1 、依据西方主流产业组织理论“结构?行为?绩效”的框架对日本医药产业组织进行分析，结果表明：日本医药产业市场结构不十分合理，集中表现在市场集中度较低：市场行为主要体现在产品差别化方面；市场绩效较高。
In chapter four , on the basis of taking up a great amount of first hand information , the article for the first time puts forward original degree of concentration index numerical value ( 1990 - 2001 ) of china coal industrial market and has engaged more objective analysis and appraisal in relation to so such sensitive problems as influence factor , market structure positioning , especially the orientation of industry policy and enterprise restructure and expansion and has figured out the core content of the article 同时，在占有大量一手资料的基础上，第一次公开推出原创性的中国煤炭产业市场集中度指标数值( 1990 - 2001年) ，并对其影响因素、市场结构定位，尤其是产业政策取向和企业重组扩张等敏感性问题进行了较为客观的分析和评价，构造出本论文的核心内容。作为最大的发展中国家，中国历经10余年的煤炭市场化实践，出现了许多值得认真研究并需合理解释的现实问题。
Enterprise ' s science and technology advancement integration strength is new - typed enterprise strategy theory . the theory is the point of view neither of the appointed industrial market nor for changing industry . which is a theory of integration competence and benefit the enterprise by formulating the future strategy 企业科技进步综合实力，是新型的企业战略管理理论，它既不是从既定的产业市场出发，也不是从选择产业角度出发，而是从企业的整体能力提升出发，以对自身有利为出发点来制定企业的战略。
2 . the industry organization design based on industry intensive on the base of outlining general principle of market structure , industry concentration , scp of the scatter and the oligarch , it puts forward that industry is concentrating in the world extension , and puts forward building up industry intensive organization in a commensal form of taking large mnc as a core and large , medium and small company 二、基于产业集约化的产业组织设计在概述产业市场结构一般原理、产业集中、分散与寡占的行为与绩效的基础上，提出了产业在全球范围走向集中，提出了建立以跨国公司为核心的大企业和中小企业共生的产业集约的产业组织结构。
Core competence theory is a newly - typed enterprise strategy theory . the theory is the point of view neither of the appointed industrial market nor for choosing industry . this is a theory of the creative industry and makes the enterprise strategy benefiting himself by changing the structure of future or present industry 核心能力理论，是新型的企业战略理论，它既不是从既定的产业市场出发，也不是从选择产业角度出发，而是从创新产业的角度出发，以创新未来产业或改变现有产业的结构，以对自身有利为出发点来制定企业战略。
