中国饮食文化

• The fourth chapter emphasize on the necessity and feasibility , why does the company of chinese style snack select the focus strategy . the essay bring forward the actualizing approach . the five chapter adopts the illustration of malan snack co . ltd . it specifically analyses the successful exertion and thinks about the change of interior and exterior environment , malan snack co . ltd should adjust and optimize its tactics , which should surround the focus strategy
  本文结构设置是：第一章对快餐的本质，中国饮食文化对中式快餐的影响进行分析，并提出研究背景及意义；第二章对竞争战略理论进行了综述和概括，重点对三种基本竞争战略理论进行阐述；第三章分析了中式快餐企业面对的机遇与威胁、优势与劣势；第四章在以上分析的基础上，着重分析中式快餐企业选择目标集聚战略的必要性、可行性，提出实施目标集聚战略的途径；第五章以马兰拉面快餐有限责任公司作为例证，具体分析目标集聚战略在中式快餐企业的成功运用。