More than two decade before , banking internationalization appeared in china . the experience shows that china ' s banking internationalization is accompanying with the transition of the development strategy . in the evolution , foreign banks impacted some fields 中国二十多年来的银行业国际化实践表明，中国的银行业国际化是随着中国发展战略转轨的进程而不断推进的，在这一进程中，外资银行在某些领域造成了巨大的冲击。
They must also be able to reconsider traditional ways of competing and be willing and flexible in their commitment to finding solutions to new challenges , such as marketing their services and products in multiple foreign markets , striking alliances with institutions in new markets , or developing secure e ? banking service systems comparing to the foreign banks , chinese commercial banks ’ internationalization is on the early stage . however , under this situation which china has joined into the wto , chinese commercial banks and enterprises have great challenges and chances in going aboard 中国的银行业如何在经济、金融改革的关键时期顺应国际经济、金融一体化的趋势,积极开展跨国经营,积极稳健地培育和发展世界一流的跨国银行已成为当前紧迫的理论研究和实践课题,尤其是在中国加入wto之后,外资银行纷纷涌入,争夺中国的国内银行市场之时,中国的商业银行更应把握好形势,积极地向国外寻找发展空间,开拓市场,增强自己的跨国经营实力。
President zhang said industry players in chinas banking industry must grasp the golden opportunity under the new market environment , first of all , we have to work out how to meet customers needs in the context of local market situation . equally important is to be open - minded to learn from foreign banks on the advanced management philosophy and corporate governance mechanism . in addition , we should further strengthen and push forward the reformation of internal operations and management structure 张建国行长表示，面对新的市场环境，中国的银行业必须抓住机遇：首先，要虚心学习，要结合中国实际和客户需求，学习借鉴境外银行先进的经营管理理念和公司治理机制；其次，要深化改革，进一步推进内部运行机制和管理体制的变革，并加强与境外银行的平等互利合作，公平地进行业务竞争。
First we do some research in the crm ' s application in western countries " banks . then with combining our bank ' s customer management situation , we introduce with emphasis the systemic programming of domestic banks " implementing crm . our goal is to development of bank business and to promote the advancing of our bank ' s customer management level 本文通过分析和研究西方发达国家商业银行crm系统的应用，结合我国银行业客户管理的现状，重点介绍了我国银行业实施crm的系统规划，力求在我国银行业建立一套适合银行业务发展的客户关系管理系统，以促进银行客户管理水平的提高，打造新时代中国的银行业。
With the continuous reform of the market economy in china and the development of the integration of the world economy , the banking industry of china will be confronted with more and more serious market competition . in order to adapt to requirements of bank management in new situation , the straight target of constructing enterprise informatization has transferred from raising the efficiency of dealing with business to raising the management efficiency and the policy - making level 随着中国市场经济改革的不断深入和世界经济一体化程度的不断提高,中国的银行业将面临越来越激烈的市场竞争,为了适应新形势下银行经营管理的需要,企业信息化建设的直接目标也由原来的提高业务处理效率过渡到提高管理效率和决策支持水平。
