万科

• The reasearch purpose of this paper is realizing the value appraisal theoretical model applied in the real - estate industry . at first discussed entire present situation of the real - estate industry , then explored enterprise ' s present situation and character , mainly about the amount of land purchase , the growth scope of capital and profit , the debt situation of trade property . based on these materials we can discover certain problem . then i did some certain statistical survey of some representative listed company , and forecasted the whole industry development tendency . after researched in real - estate industry , i analysised four kind of value appraisal theoretical model , evaluated the property , the cash flows discount , relative evaluate , equity evaluate , and has made the narration to each estimate method in the real - estate ; through the fundamental research , infered intrinsic value appraisal method of the project company which occupies a great proportion in the real - estate : npv and
  本文把价值评估理论模型在房地产业的应用研究作为论文课题,首先对房地产业的整个现状做了论述:房地产开发企业的现状特征,主要是土地购置开发、资本金和利润增长幅度、行业资产负债情况,从这些资料可以发现行业存在的某些问题,进而对有一定行业代表性的上市公司做了一定的统计研究,预测行业的发展趋势;其次在房地产行业研究的基础上,系统分析了四种价值评估理论模型:以资产为基础的估价、贴现现金流估价、相对估价和期权估价法,并对每种估价方法在房地产的适用性作出了评述,通过理论研究,推导出占据房地产业大部分数量比例的项目公司内在价值评估方法: npv 、 eva ;三是对在房地产行业具有引领作用的房地产上市公司价值评估方法进行理论上的探索,主要是针对应用广泛、简单便捷的现金流贴现理论模型,并对公司现金流与eva 、 ddm与fcfe 、 fcfe与fcff作出比较研究,确定本文理论应用模型:公司现金流折现;最后选择最具代表性的房地产开发企业? ?万科作实证研究,得出相关结果。
• The culture of an enterprise affects its every operational aspect . through the in - depth analysis of the historical background of an enterprise ' s culture , combined with the analysis of the conflict between wan ke and hua yuan , two leaders of real estate which contain the distinctrdiflerent culture , and the process they got to integrate into each other ' s culture and organization , i formed the opinion that the m & a between powerful enterprises should put even more emphases on the way and method of culture integration
  企业文化影响着企业运作的各个方面，深入分析目标企业文化形成的历史背景，分析其与收购方企业的文化融合的可能性，并结合万科和华远之间的文化冲突，分析两个有着鲜明的不同文化的地产业领头羊，如何在文化整合和组织整合方面进行融合的过程，分析说明了强势企业之间的兼并重组更应注重企业文化整合的方式和方法。
• Specifically speaking , at first it analyses the origin and development in western countries according to the logic of history ; then analyses definition of convertible bond , the generally acknowledged definition of the convertible bond is that it is a bond of a kind of company , and the holder has the right to change it into ordinary stocks within fixed time limit so the convertible bond has double attributes : the convertible bond has the nature of creditor ' s rights the convertible bond has option nature . then the thesis takes shen wanke as an example and explains the clause , then carries on the discussion to the difference between convertible bond of our country and convertible bond of foreign countries
  具体而言，第一部分首先分析了可转换债券的定义，认为可转换债券的公认定义是，可转换债券是一种公司债券，持有人有权在规定的期限内将其转换为一定数量发行公司的普通股票，因此，可转换债券具有三重属性：可转换债券具有债权性，可转换债券具有期权性，可转换债券具有准权益性，或者说准所有权性的混合金融工具；接着分析了可转换债券在西方的起源与发展；然后以深万科为例具体对可转换债券的条款进行了分析与解释。
• Through the analysis and exploration about the history of vanke , is known as a classic exploitation company in china , and the research and discussion about many kinds of problem of creative of the estate enterprise such as the essence and nature , power and purpose , route and means , put in and profit and so on , the essay show the creative modes of estate company in many ways and makes a conclude about the normal regular and development tendency in future of the real estate
  通过对中国典型房地产开发企业万科的成长历程的实证探索与分析，以及对房地产企业创新的本质与精髓、动力与目的、路径与手段、投入与受益等问题的研究和探讨，多层面、多角度的揭示了房地产企业的创新模式，并总结了房地产创新的一般性规律和未来的发展趋势。
• Ceibs case center s second case book , the selected cases of ceibs , was published by china citic press . the book includes 23 teaching cases in obhr , strategy , marketing , general management and entrepreneurship . one unique feature of this book is the insightful commentaries made by ceibs emba students
  2006年12月中欧案例经典体验emba精英的头脑风暴一书由中信出版社出版发行，该书共收录了23篇中欧案例，涵盖战略营销创业人力资源和综合管理等领域，并邀请了中欧国际工商学院院长朱晓明和万科企业股份有限公司董事长王石作序。
• Through the analysis and exploration of the history of vanke , a typical real estate enterprise of china , and the research and discussion about many kinds of problems ranging from the essence and nature , power and purpose , route and means , input and output of the real estate creativityand so on , the essay gives a multi - facet and full - angled picture of the creative modes of estate company and makes a conclusion about the principles and developing tendency in the future real estate business
  通过对中国典型房地产开发企业万科的成长历程的实证探索与分析，以及对房地产企业创新的本质与精髓、动力与目的、路径与手段、投入与受益等问题的研究和探讨，多层面、多角度的揭示了房地产企业的创新模式，并总结了房地产创新的一般性规律和未来的发展趋势。
• 6 , deeply analyzed the process of personnel capital integration , and analyzed the cost of personnel capital integration , and give cases of the human resource and culture clash between wanke corp . and huayuan corp . postgraduate : dai yurong major : agriculture economic management superviser : prof . suo zhilin
  第六部分：这部分深入细致的分析了企业人力资源的整合过程，并分析了人力资源的整合成本，并且以万科与华远的人力资源及组织文化冲突为案例进行深入分析。