In stage 2 , they relate the estimated quarterly brand equities to data on quarterly advertising , sales promotions , and product innovations undertaken by the brands 在第二阶段，他们把测量的季度品牌资产与品牌每季度的广告、促销和产品创新联系起来。
Therefore , the service quality measurement model , the brand equity measurement model and 22 research hypotheses are built and also validated by demonstration data 为此,构建了服务质量测量模型、品牌资产测量模型以及22个研究假设,并通过实证数据予以检验。
The outcome towards the brand would result in the dilution of brand equity coming through brand meaning as understood by the consumer ( either subjectively or objectively ) 由于消费者对该品牌的理解（主观或客观）使品牌资产被稀释，从而导致该品牌所得到的结果。
In the absence of a suitable response to the competitive innovation , however , it can experience cumulative erosion in brand equity that may become difficult to recover 但是，如果它缺乏对竞争性创新活动的对策，品牌资产就会被持续的侵蚀并很难从这个过程中恢复。
It is an important means for company acquiring difference competitive advantage to build strong brand . the direct objective of building brand is to gain the brand equity 创建强势品牌是企业实现差别化竞争优势的重要手段，而建立品牌的直接目的就是培育品牌资产。
Part 3 puts forward the brand equity resource model and brand equity measure model . i present a conceptual framework and develop research propositions for the brand equity resource 第三，提出基于组织购买环境的高技术品牌资产来源模型和品牌资产评估的概念模型。
To cement our growth , we are also committed to the continued development and implementation of new production technology , and enhancing our brand equity , " continued mr lam 管理层并将继续致力发展及应用新的生产技术，及加强本身的品牌价值，以巩固集团的增长基础。
