Therefore , with an analysis of abc ' s present service marketing , employing the qualitative and quantitative approach , making use of the most advanced marketing theory , this paper is intended to analyze and study abc ' s service marketing strategies , concluding that the idea of customer - centredness is to be well developed and that marketing strategies is to be employed widely . moreover , abc ' s business should , taking the traditional 4p strategy as its base , the new 4p strategy and 3r strategy in service marketing as its two wings and 4c strategy as supplement , form an efficient group of marketing strategies to guide abc ' s business , so as to establish a new and creative marketing mechanism as well as to bring about a new idea . abc will never succeed unless it adopts the above - mentioned marketing strategy 鉴于此，本文从农行的业务营销现状着手，通过定性和定量的方法，借用当今最先进的市场营销理论，吸收众家之长，系统考察、分析、研究了农行的营销策略，认为农行必须牢固树立以客户为中心的经营理念，大力采用市场营销策略，要以传统4p策略为基础，以新4p策略和服务营销3r策略为两翼，以4c策略为扩充的营销组合策略来指导农行业务产品营销，建立营销创新机制，转变观念，只有这样农业银行才能早日走出困境，屹立于世界金融之巅。
Peking still the petroleum products the limited company gets involved the chinese market , will regard high - quality product as the medium , the advanced marketing strategy is a means , the strict article control the reason with the excellent business enterprise the employee cooperates the common development in bottom strongly in the large dealer for the foundation 北京尚欧石油制品有限公司介入中国市场，将以优质的产品为媒介，先进的营销策略为手段，严格的品控管理和优秀的企业员工为基础在广大经销商的大力合作下共同发展。
This thesis brings forth new ideas of applying the advanced marketing theories in practice , put forward a set of practical marketing improving program the disadvantage of this thesis is having not further discussed about how to form a fine circulatory system of self - development and self - improvement in the marketing of enterprises 本论文的创新在于把先进的营销理论应用于实际中，为永丰纸业公司提出了一套针对性较强的营销工作改进方案。本论文的不足在于没有进一步探讨如何才能在企业的营销工作中形成自我发展、自我完善的良性循环系统。
In the last chapter " the sense of innovation in the current arrangement of tv programs " , the author points out that the innovation in arrangement should be instructed by scientific and advanced marketing concepts and analyses it from the marketing view . meanwhile , the author sugg ests that the arrangement of tv programs should follow the laws , seek for the supporting reforms and mechinism innovation 最后，在现阶段电视频道节目编排的创新意识一章中，作者指出节目编排的创新需要科学的、先进的市场营销理念做指导，并从节目编排营销角度进行分析，同时提出节目编排需要遵循规律、追求先进的配套改革和机制创新。
With the constant and the rapid development of china ' s economy socity ' s demand to inter - telecommunication has increased , meanwhile , people ' e requirement to inter - telecommunication service has become highter , and the competition of relative inter - telecommunication industry has become more severe . at present , china , s unicom has confronted a very unfavorable situation : market competitive systems have been introduced ; the world ' s advanced marketing concept and managing ways challenge the traditional ones 随着中国经济持续、高速的发展，社会对电信业的需求量将持续增加，同时，人们对电信业服务的要求也越来越高，相应的电信业的竞争也越来越激烈。目前，中国联通面临严峻的形势：市场的竞争体制不断引入；同时，世界各国先进营销理念和管理方式也正悄悄地冲击着传统的经营方式。
The marketing channels are always less concerned compared with other marketing tool , say , product , price and promotion . but , the marketing channels are the strong backup to the success of the strategy in product , price and promotion carried by companies . it is impossible for the company even like cocola co and m co to deliver product and service to the customer without advanced marketing channels 作为战略营销工具,许多年以来,营销渠道都是产品、价格、促销战略的“垫底”因素,许多企业并不愿意花费人力、物力、财力在营销渠道管理上,而是在考虑产品价格以及促销这些更重要的战略之后才关注到营销渠道战略,将其作为“遗留问题” 。
The extent of study : this thesis mainly investigates the current situation of domestic papermaking industry and the marketing condition of some papermaking enterprises such as jinguang papermaking company and chenming papermaking company . using the advanced marketing theories to analyse the existing marketing system of yongfeng papermaking corporation ltd . , thus proposes some improving advices and methods 本论文的研究范围：本论文主要调查了国内造纸行业的发展现状，以及金光纸业、晨鸣纸业等部分造纸企业的营销状况，并运用先进的营销理念对永丰纸业有限公司的现有营销体系进行剖析，从而提出针对性的改善建议及措施。
The marketing strategy theory has been the key component of company strategies , been applied in many industries , especially the multi - national companies use the advance marketing theory , take reasonable marketing step to capture good position . the multinational company is the most important player today 市场营销战略理论已经成为公司经营战略的重要组成部分，并且在各行各业得到了广泛的、成功的应用，尤其是跨国公司运用先进的市场营销理论，制定切实可行的市场营销战略，在市场竞争中处处抢得先机。
