Through learning successful experiences of data business innovation from japan and korea ’ s telecom operators , and in light of china ' s actual situation , and users demand features , we find the innovation from business model , operational and technical aspects can keep new business diversity , popularity and attracting users 通过借鉴日韩电讯运营商在数据业务上创新的成功经验,结合我国实际情况和“动感地带”用户的需求特征,提出要从商业模式、业务和技术三方面来进行创新,才能保证新业务的差异性、流行性和对用户的黏性。
Then , based on the market survey , the paper discusses about the demanding features of the consumers and the factors of effecting the demand of consumes in the county - level , and analyzes carefully the purchasing behavior resulted by the consumer age , income and jobs in the county - level market so that we have confirmed the subdivision market and target market of the golden star milk powder , indicating that the target market of the powder is for the non - farmer stratum aged above 60 with a monthly salary of over 400 yuan and has refixed the market position o f the powder 然后，本文在市场调查的基础上，讨论了县级市场消费者的需求特征和影响消费者需求的因素，并对消费者年龄、收入和职业引起的购买行为作了细致的剖析，进而确立了金星奶粉的细分市场和目标市场，指出金星奶粉的目标市场是60岁以下、月薪400元以上的非农民阶层，并对金星奶粉产品和市场地位给予了重新定位。
By means of questionnaire , interview and investigation about hangzhou residents ' entertainment and leisure activities in the evening , the author partially finds out the consumption characteristics of hangzhou residents ' entertainment and leisure in the evening , including consumption bias , influence factors , consuming rules , satisfaction appraisal and so on 本文以杭州晚间娱乐休闲活动为样本，通过问卷调查、走访、实地考察等多种方式，初步摸清杭州市民晚间娱乐休闲活动的偏好、影响因素、消费规律、满意度评价等消费特征，针对消费活动中呈现的需求特征、行为特征和趋势特征，相应提出了基于消费观念、消费环境及消费形式等不同层面的对策和建议。
Based on the research method of corporation strategic management , this paper analyses the outside environment of weisheng pharmaceutical , the market demand feature and change direction of vitamin and the station of some competitive manufacturers of internal or international . using the analyses method of swot , the paper analysis the competitive superiority , inferior , opportunity , threaten of weisheng pharmaceutical . and basing on the analysis , it puts forward the marketing strategic and acting measure 文章依据企业战略管理的研究思路，首先分析了维生药业公司所处的外部环境，对维生素市场需求特征及其变化趋势进行了分析，分析了国内外几大竞争性厂商的情况，利用swot分析方法，详尽分析了维生药业竞争的优势、劣势、机会和威胁，依据这些分析，给出了维生药业的营销战略和实施措施。
