The paper considers that the cause of domestic corporations which lack international competition capacities lies in following items : deficiency of r & d : weak competition : low level of management ; low ability of international marketing ; distemperedness of state ' s laws and policies ; backward of corporation ' s culture . in allusion to these questions the paper points out corresponding strategies under wto that domestic corporations must adopts . domestic corporations should cultivate their own core competition capacities , pursue cost advantage , build globalization strategy , adopt diversiform management strategy , exercise system innovation , pay attention to brand construction and establish strategy alliance 本文研究认为，我国企业缺乏国际竞争力的原因在于“研发投入不足，企业缺乏核心竞争力，管理水平低下，国际营销能力低下，国家的政策法规不健全，企业文化落后”等方面，针对以上诸方面提出以下我国企业在wto环境下的策略及发展战略：形成自己的核心竞争力，寻求成本的优势，建立全球化战略，采取多样化经营战略，进行制度创新，注重品牌建设，组建企业战略联盟，使投资主体多元化，进行虚拟经营战略安排，积极应对外国跨国公司的并购，以便在国际舞台上争得一席之地。
Then , it summarized and analyzed various kinds of factors which influence the organization reform in chuanwei group , in this part the pest , . porter competition structure model have been used to analyze the outside management environment , including macroscopic , middle view , microcosmic , etc . it also analyzed the inside environment that involves human resources , economic benefits , products and marketing ability , the ability of producing and technology , management ability and enterprise culture . then it analyzed current and future aim of marketing and management strategy by using swot 然后，总结分析了影响川威集团组织结构改革的各种因素，包括应用pest分析模型、波特竞争结构模型对川威集团的宏观、中观、微观等外部经营环境进行分析；采用不同方法对川威集团的人力资源、经济效益、产品及营销能力、生产及技术能力、管理能力、组织文化等内部经营环境进行分析；以及运用swot法对川威集团当前及未来发展的经营目标与经营战略进行分析。
The task of the analysis of internal resources and the marketing ability is to clearly recognize the pros and cons of the resources in the company and questions and deficiencies in the marketing process . it will lay the foundation and indicate the direction for the company to choose and formulate the marketing strategy 内部资源和营销能力的分析的任务是认清公司自身资源的优劣势和营销过程中存在的问题和不足之处,为公司选择制定市场营销策略方案奠定基础,指明方向。
Based on introducing the general model of electric market in the world , the typical model of electric market in england and the testing model of simulated electric market in china , the paper provides writer ' s own viewpoint on the controversy about the power market reform in china and presents a forecast on the possible orientation of this reform . the paper gives a detailed analysis on the opportunities and threats from the external environment which yueyang electricity bureau is facing , and the strengths and weaknesses of the internal resources and energies which it is owning 指出供电企业应以提升本地区电气化水平为组织目标，充分利用各种环境力量，尽快培养电力市场营销能力，并以组织重构为战略管理的切入点在介绍了国际上电力市场的一般模式，英国电力市场的典型模式和中国模拟电力市场的试点模式的基础上，本文论述了作者对中国电力市场改革相关争论的观点并对改革可能取向做了预计。
The competitive ability for enterprise , in large extend , depends on the self marketing capacity . the marketing models of enterprise are very important especially in the more competitive engineering plastics business . every enterprise attempts to looking for the appropriate sale models suitable for self features 企业在市场上的竞争力，很大程度上取决于自身的市场营销能力。在竞争激烈的工程塑料行业，企业的市场营销模式尤显得重要。各企业都试图寻找适合自身特点的营销模式，而不同的模式在营销实践中呈现出极大的效率差异性。
At present , due to lacking of the obvious international competitiveness , our aviation transport service is unable to compete with that of the developed country in several aspects such as small industrial scale , scattered market mix / structure , inefficient management , high property debt , low economic benefits , marketing weakness , low rates of market possession , etc 目前我国航空运输业缺乏明显的国际竞争优势，尚不具备与发达国家航空运输业竞争的实力，其具体表现是产业规模小、市场结构分散、管理粗放、资产负债率过高、经济效益差、营销能力弱、市场占有率低等。
