3 . a special discourse on the key link of management of e - marketing , a guiding principle and 4c ' s tactics of e - marketing , and a deep dissect on the way of how enterprices can create competitive advantages under the e - marketing situation 第三部分：对于网上商贸体系管理中的关键环节? ?网络营销管理，展开专门论述，提出了管理中的指导性原则以及4c ’ s的营销策略，并对企业如何创造网络营销环境下的竞争优势进行了深入剖析。
The pharmaceutical marketing environment is transforming with the economic environment and industrial policy of pharmaceutical , to adapt to these new conditions , the pharmaceutical enterprises have to pay more attention on it and adjust its strategy 由于我国目前整个经济环境及针对医药产品的政策法规正在进行深刻变革，药品营销环境处于重大变动时期，因此医药企业要密切注意这些变化，及时调整相关战略以适应这些变化。
Abstract : after china accedes to the world trade organization ， the marketing environment of real estate development enterprise will change . in accordance with the change and according to basic principles of marketing innovation of real estate development enterprise have been put forward in this paper 文摘:根据市场营销的基本原理，针对“入世”以后房地产开发企业市场营销环境发生的变化，提出了房地产开发企业的营销创新的新思路。
In this thesis , we study it application of the basic theory of marketing and adopt methods of integrating theory with practice , qualitative and quantitative analysis , that make a systematic study in macro - environment of the enterprise and current problems in the enterprise 本文运用了市场营销策划的基本原理，采用了理论联系实际、定性与定量相结合的方法，对雕塑中心所面临的营销环境及企业内部现行问题进行了系统、深入的研究。
The thesis ' s aim is to research into the marketing tactics of the life insurance enterprises in china and look for the newer and better marketing tactics so as to adapt to the changing of marketing environment and promote the enterprise ' s ability to market 本文旨在对寿险企业的营销策略进行研究，寻找更新更好的营销策略，以适应企业营销环境的变化，提升企业的营销能力。本文从我国寿险营销的实际情况出发，利用理论工具进行研究分析。
Nowadays the market is relationship market , good salesmen should notice that you should be customer ' s answers or customer ' s relationship expert because future salesmen will be clients ' consultant not salesmen , try your best to understand customer ' s real need 在当今的关系型营销环境中，优秀的销售人员最需要注意的一点是：成为解决客户问题的能手和与客户发展关系的行家（未来的销售人员将不再是销售人员，而是客户的顾问） ，力求敏锐地把握客户的真实需求。
This paper , divided into 5 parts . first , analyses the refrigerator marketing environment in practice , and then , together with the marketing chance and threat , analyses the advantages and disadvantages of liaoning branch of kelon company by getting the first - hand materials from the research of customers in shenyang refrigerator market . finally , on the base of the research results , according to the delicate marketing idea , by the needs of differentiation , gives some specific and operational strategy suggestions 本文共分为五部分，从实证的角度分析了冰箱行业营销环境，通过对沈阳电冰箱区域市场消费者的调研获取一手资料后，结合行业存在的机会与威胁，分析了科龙辽宁分公司面临的优势和劣势，并根据调研分析结果，按照精细化营销理念，从差异化着手，提出了具体的、可操作的策略性建议。
Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company , in the foundation that the author has collected large quantity of data , mainly using the relevant marketing theory of dr philip kotler , famous as " the father of marketing " , the author importantly expound that in the operating process , to small enterprise , there are six most important contents , that is : the market marketing environment analyzes , the market marketing investigation analyzes , the marketing segmentation , the choice of the marketing positioning , target market , the pricing of product , adjective pricing strategy , the marketing outlet management of the business and credit sale risk 本文作者通过对富新公司的营销策略研究实证分析，在收集大量资料的基础上，主要应用有“营销学之父”称谓的菲利普.科特勒( philip . kotler )博士有关营销策略的相关理论,重点阐述了在经营运作过程中,对中小企业至关重要的六个方面的内容：市场营销环境分析，市场营销调研分析，市场细分、市场定位、目标市场的选择，产品定价和价格调整战略，企业的营销渠道管理以及赊销风险的问题。
The former do it from the market modek basicly running machine - processed and basic principles of market economy use in the higher education . the later do it from the base of expounding the marketing ' s basic theories and bringing forth new ideas the environment of the higher education market from the internal and external marketing 前者从高等教育的市场模式、基本运作机制、以及市场经济的基本原则在高等教育中的应用来构建；后者在阐述市场营销基本理论的基础上，在优化高等教育市场营销环境的基础上，从内、外部市场营销去谈如何应用于高等教育。
Secondly , through analysis of marketing environment of sichuan data market , the thesis tries to locate the target market , defines the marketing strategy of the company as forcing cdma 1x of sichuan unicom to the low end and consequently securing s ichuan mobile ' s firm holding in data segment market . priorities shall be placed on developing clients with high income and high traffic volume ; firm business ties shall be established with corporate and high - end clients , market 然后，通过四川数据市场营销环境分析，找到目标市场，制订公司的营销策略是迫使四川联通公司cdma1x走向低端，站稳数据细分市场，重点发展“双高”客户，死守集团、高端客户，发展效益客户，继续保持数据市场领先者地位，并就实施这个营销策略提出了具体的举措。
