营销手段

• Marketing management of commercial banks is developed from the marketing management of corporate , and it refers to a set of marketing management activities performed by commercial banks to convey the profitable financial services to selected customers
  现代商业银行市场营销是在工商企业的市场营销基础上发展起来的，它是指银行以顾客的需求为导向，通过运用整体的营销手段把可盈利的金融服务产品引导到经过选择的客户中去的一种经营管理活动。
• 3 . there are many economic reasons for tying arrangements such as price discrimination , quality control and reduction of production cost and transaction cost , etc . 4 . the act of tying arrangements is more commonly used in the new economy , because of the characters of software product
  3 .搭配销售存在有其正当的经济理由，比如是实行合法的价格歧视手段，进行产品质量控制和减少生产成本及交易成本等，其本质上是企业的一种市场营销手段。
• Then , the research focuses on such factors , under the control of the most companies , as the operating concept , methods of r & d , marketing measures , acquisition and merger approaches , protections of property rights and the establishment of the guild
  然后，总结出在中药现代化进程中，一些大多数企业可以掌控的因素：思想观念、研发创新、营销手段、购并途径、知识产权保护以及行业协会的发展等几个方面，并结合近几年行业内的成功案例，重点加以研究。
• In accordance with their unique characteristic , new ideas are proposed for market sales with emphasis on marketing concept , method and strategy . this should provide valuable suggestion to the market development of small and medium enterprises
  针对我国中小企业的特点，提出了市场营销创新的思路，并从营销理念创新、营销手段创新和营销组合创新三个方面展开了深入讨论，本文总结出的创新途径和运营模式，对于发展中小企业的营销创新将会有一定的参考价值。
• In 21 century , tourism become national economy developing the active factor , to national economy and relative to trade develop gets up great promote effect . current , china every place all at combine own province situation , market conditions enact corresponding travel develop strategy
  但长春市旅游业发展中也出现了一些值得关注的问题,如旅游整体形象不鲜明、旅游营销手段单一、旅游服务接待水平较低、游客来源较为单一、基础设施比较落后、投资不足等问题。
• Among the suggestions , the following two are emphasized : first , gradually promoting " one - to - one marketing " with the establishment and analysis of the customer database , and expanding customer relationship and customer value through customer relationship management to obtain unparalleled competitive advantages ; secondly , organizing the human resources from the marketing stand point by applying company ' s outside marketing means to its internal marketing , and improving the company employees " quality through the inside marketing
  其中重点讨论了两点：首先，在建立和分析顾客数据库的基础上，逐步推行“一对一营销” ，通过实施顾客关系管理，全方位扩充顾客关系与价值，使公司获得对手难以模仿的竞争优势；其次，将公司用于外部市场的营销手段和方法运用到公司内部，以营销学观点为基础管理组织人力资源，通过开展内部营销，提高公司的整体素质。
• Therefor , this paper specializes in marketing strategy and countermeasures of zgcc : ( 1 ) on the base of marketing competition environment system of cemented carbide after entering wto , this paper analyses zgcc ' s superiority , inferiority and opportunity and challengy would be confronted with ; discusses zgcc ' s developing trend and developing strategy in the future ; establishes zgcc ' s " 15th developing strategy ( program ) " ; relates briefly its marketing strategy , " t - type " developing of products , capital operation strategy , enterprise identity strategy and human resource strategy etc ; puts forward that developing medium and high grade cemented carbide products is the main direction of exploiting future marketing of zgcc and concludes that discrepancy marketing strategy will be the main marketing method
  为此，本文对自硬公司营销战略以及对策进行专门的研究： ( 1 )通过对自硬公司在加入wto后的营销竞争环境系统阐述的基础上，分析自硬公司的优势、劣势和所面临的机遇和挑战；探讨其未来发展趋势及发展战略，并制定公司“十五”发展战略(纲要) 。简单阐述其市场营销战略、产品t型发展战略、资本运营战略、企业文化建设战略、人才战略等。提出发展中高档硬质合金产品将是自硬公司未来开拓市场的主要方向和出路；差异化营销战略将成为自硬公司主要营销手段等结论。
• In the past 50 years , the financial institutions did n ' t stop exploring and anglicizing the market . in that process , many foreign use the tool of comprehensive marketing to provide the new finance products and service . for the purpose of keeping the outstanding position and getting the more profits , the financial institution of developed country have known there are some factors are important
  经过五十年的探索与发展，西方金融业的市场营销已经进入了成熟阶段，它已经形成了一种以金融市场为导向，运用整体营销手段向客户提供金融产品和服务，在满足客户需要和欲望的过程中实现金融企业利益目标的社会行为过程。
• The paper start from the definition of the higher education , then develop higher education ' s importance and tendency for the future ; i detailed analyse the current situation about higher education market . then take two conclusions , the first , supply and demand are not balance ; the second , marketing sense lag behind , it ' s mediums and tactics are lacking
  论文从高等教育的定义入手，谈到发展高等教育的重要性及未来发展的趋势；对中国高等教育市场的现状作了较为详细的分析从而得出两个结论：一是供需不平衡；二是市场营销观念落后、市场营销手段、策略贫乏。