It is the important method of mining value added service for china unicom beijing branch to develop mobile e - commerce , simultaneously will mobile e - commerce also is next mobile telecommunication development major tendency . how should china unicom beijing bra nch use own technical superiority and the market superiority , should opportunity and challenge which brings to in external environment change , enhances strong points and avoid weaknesses formulates the migration electronic commerce marketing strategy , in intense market competition neutrality collapsing of to the defeat 发展移动电子商务是北京联通挖掘增值业务的重要手段,同时移动电子商务也是今后移动通信发展的大趋势,北京联通应如何利用自身的技术优势和市场优势,应对内外部环境变化所带来的机遇与挑战,扬长避短地制定移动电子商务的营销策略,在激烈的市场竞争中立于不败之地,本论文对此的研究无疑具有很重要的现实意义。
