One is for innovation of this text : first , combine the instance , explain that concentrates resources , it is ways of medium and small - scale oil enterprise ' s development to take the . specialization of the products , subdivide the market in some , can contend with the well - known brand ; second , divide rapeseed oil into four inferior markets further on the basis of market survey , expanding the products for enterprises , enrich the variety , the person who meets different demands has offered the theoretical foundation ; third , the setting - up of the marketing channel of market of meagre profit products , such as more systematic exposition grain and oil food , etc . , change distributor system in the past , marketing channel should from pyramid to do away with a hierarchical system short channel was changed , turn into a terminal market building for the centre for the centre by the exclusive distribution goods 本文的创新之处是：一、结合实例，阐述了集中资源，走产品专业化是中小型油脂企业发展的路子，在某些细分市场，是可以和知名品牌抗衡；二、在市场调研的基础上，进一步把菜籽油分为四个亚市场，为企业扩展产品，丰富品种，满足不同的需求者提供了理论依据；三是较系统的阐述了粮油食品等微利产品的市场销售渠道的建立，改变过去的经销商制度，销售渠道应由金字塔向扁平化短渠道转变，由总经销货为中心变为终端市场建设为中心。
