The internal environment of the group is evaluated by using internal factor evaluation matrix , it is considered that the group has many advantages such as powerful design ability , abundant land reserves , economics of scale etc . and many disadvantages such as limited capital , lack of professional , infirm cost control ability etc . in the thesis , the orientation of scale , grade and area , target market and target client for real estate business of the group is determined on the basis of internal and external environment analyses . swot analyzing model is constructed and quantitative strategic planning matrix is used to analyze and choose the competition strategy which modern group co . may adopted . finally , the competition strategy combination of taking differential strategy as main strategy and target concentrated strategy as auxiliary strategy is determined for real estate business of the group 再次，分析了当代集团在房地产领域发展具备的基本条件，运用内部要素评价( ife )矩阵对当代集团的内部环境进行综合评价，认为当代集团拥有设计能力强、土地储备丰富、实现了规模经济等优势，同时也存在资金实力有限、专业人才不足、成本控制能力不强等劣势，论文在内外部环境分析的基础上，对当代集团的房地产业务规模、档次与区域，目标市场及目标客户群进行了定位分析，构建了当代集团房地产业务的swot分析模型，运用定量规划评价矩阵( qspm )对当代集团房地产竞争战略进行了选择分析，确定以差异化战略为主、重点集中战略为辅的竞争战略组合。
In this foundation , this paper introduced the swot analysis matrix to analyzed company ’ s strength , weakness , opportunity and threat . then , the article unifies the idea of customer satisfaction , proposed differentia service strategy on the base of marketing segment , after that constructed the step of implement . using tradition marketing theory as well as service profit chain theory , and constructed the company marketing strategy system from exterior , internal aspects 然后,结合顾客满意理念,在市场细分的基础上,提出了建立差异化服务战略的构想,并构建了建立差异化战略的步骤;在服务营销战略的指导下,利用传统营销理论以及服务利润链理论等相关理论,从内、外两部分构建了新五丰公司服务营销战略体系。
And we formed the strategy to respond to wto and globalization by the analysis of influence of wto and globalization to ic card industry . we established the strategy to develop the main product by the strategic decision matrix , one of the general strategic tools , and we determined the differentiation strategy , which can bring competitive advantage , through the analysis of strategic mode 同时就加入wto和全球化对中国ic卡行业的影响进行了初步的分析，并提出了企业应对入世和全球化的策略。在此基础上结合战略构筑的一般理论工具，应用战略选择矩阵，确定了公司应当集中发展当前产品的战略，并通过战略模式分析和选择，制定出能够发挥企业优势的竞争战略(差异化战略) ，进而形成了保障差异化战略顺利实施的创新战略。
The author simultaneously suggests that tencent should optimize its financial situation increasingly by obtaining the external fund support through active means and various channels , keep on conducting differentiation strategy and cooperative strategy , and quest for concentric diversification development , so as to increase its comprehensive competitive strength for being the greatest power within its segmented market 本文同时建议腾讯应进一步优化财务状况，通过积极手段和多种渠道获取外部资金，并应继续实施差异化战略、合作战略，探索走集中化多元发展之路，提高综合竞争力，直到成为所从事细分市场的最强者。
