The basis of this paper is the research on what strategies the da company adopts in order to penetrate into the market . and that the market strategies that could be chosen by firms are various . the product eye contour mask has a bright future hence there exists a tense competition among firms . the da company , currently producing eye contour mask failed many times before to enter into the market . to solve the problem , this paper for the first time applies the method of philip kotler ' s market advantage competition1 to the analysis of moulding and setting up a brand of cosmetics 本论文的立足点是研究da集团采用何种战略可以赢得市场，而市场战略的选择是具有多样化的，根据目前眼贴膜市场空间大、竞争激烈的特点，针对da集团以前新品入市屡屡失败的具体情况，本文采用了菲利普?科特勒的市场地位竞争理论的研究方法，创新地将市场地位竞争战略作为一个阶段性战略应用于化妆品品牌塑造的关键阶段，即通过指导一个化妆品单品成功地进行初期入市营销，不仅使该产品取得市场竞争的胜利，打开市场局面，而且还要达到为olx打造强势品牌奠定坚实基础的目的。
Interestingly , just when the drama series reached its climax , the actress playing the empress was suddenly replaced and she went on to act in another serial . apart from that , the story remained unchanged and was unaffected by the fact that another person was playing the empress role . this is similar to each of us playing different roles 有趣的是，该出连续剧演到某个关键阶段时，因为原来演皇后的演员另有戏约，轧别的戏去了，而临时换另一位女演员接着演，但是剧情依旧进行，并未因演出者不同而有任何差异。
With china joining to wto and chinese economics marketing deeper and deeper , economics environment of world and civil is more and more complex and instable . chinese enterprises is facing cruel rivals thus chinese enterprise must improve themselves competition ability , and then they could keep themselves life innovation on technology is a important way which can build core competition ability , and it is source that push economics 二十一世纪初是我国企业发展的关键阶段，伴随着中国加入wto ，以及市场经济的进一步深入，世界经济与国内经济环境变得越来越复杂动荡，使我们的企业面临更激烈的竞争环境，因此只有增强企业竞争力，才能保持企业长久的生命力。
Based on the analyses of pricing process , cost determination philosophy and pricing method at each phase of engineering construction , this paper summarizes the experience of engineering cost control in three aspects : ( 1 ) design phase is a key phase of engineering cost control ; ( 2 ) combination of technology and economy is the most effective means of engineering cost control ; ( 3 ) overall contract management is an important content 文章在分析工程建设各个阶段计价过程以及各个阶段造价确定依据、定价方法的基础上，从3个方面总结了工程造价控制的经验： ( 1 )设计阶段是工程造价控制的关键阶段； ( 2 )技术与经济相结合是工程造价控制的最有效手段； ( 3 )工程项目全过程的合同管理是工程造价控制的重要内容。
