Customer relationship management system ( crm ) has already experienced for four years in our country . in this market relying mainly on buyer , the importance of resources that people realize the customer more and more 客户关系管理系统( crm )在我国已经经历了四个春秋，在这个以买方为主的市场中，人们越来越认识到客户资源的重要性。
The results show that a monopoly always tends to emphasize its scm system in its e - business deployment and the weight of crm to a company is related to the marginal profit produced by e - business 通过博弈论的建模分析，得出垄断企业总是注重其供应链管理系统的建设，竞争环境下的企业对客户关系管理系统的重视程度是随着电子商务的边际利润的增加而增加的。
Through supporting the strategic management and decisions of the top level of marketing managers , the customer relationship management systems play the important roles in improving the management efficiency and the economical efforts in enterprises 客户关系管理系统通过直接支持销售管理者的战略管理与决策，对提高企业管理效率与经济效益起着重要作用。
At the same time , the enterprise shoul d put the solution of collaborative commerce into practice , which can integrate real estate marketing management system ( remms ) and the original information systems such as erp on the same platform 同时，在技术上，应该实施协同商务解决方案，把客户关系管理系统和企业原有的erp等信息系统整合到同一个平台上。
The last chapter deals with the integration of crm system with erp system and scm system , of which the means of integration should be given account of the managerial concept and the managerial technology 最后，第四章着重讨论了客户关系管理系统与企业资源计划系统、供应链管理系统的整合，认为它们之间的整合方式应当从管理思想和管理技术两个方面来考虑。
This paper is an exploratory practice that advanced management idea and information technology of crm is used in the construction of css . therefore it has certain reference value for the construction and perfection css of enterprises 本文是客户关系管理系统( crm )的先进管理思想和信息技术在客户服务体系领域的探索应用，对企业客户服务体系的建设和完善具有一定的参考价值。
The integration of call center systems of beijing , created a totally new way of cooperation between call center systems , and improved the ability to serve public by utilizing new management systems , such as gis & pcrm 摘要北京市12319热线平台整合,提出了全新的呼叫协同工作模式,并充分利用诸如地理信息系统、公共客户关系管理系统等新业务系统，全面提升了呼叫中心服务公众的能力。
Valid data analysis provides aid to efficient target marketing . moreover , collaborative commerce makes it possible for all the members in the value network to enter the system , obtaining personal information , by assigning a information portal to everyone 数据仓库和数据挖掘技术的发展使得客户关系管理系统具备了强大的分析能力，有效的客户分析可以帮助我们有效实施目标营销。
Then , compares the difference and relationship of data warehouse and relation database , discusses the data warehouse design of customer relationship management system , and analyzes data by on - line analytical processing ( olap ) 数据仓库应用部分，则重点比较了数据仓库与关系数据库的区别与联系的问题，讨论了如何设计客户关系管理系统的数据仓库，以及使用联机分析技术进行数据分析。
In chapter three , the present situation of postal service overall is analyzed , expound which kind of pattern and architecture should be adopted in the postal crm now and the prospect , and explain the function goal of the system , and so on 第三章，对邮政的现状和crm的发展进行了全面的分析，阐述了现阶段的邮政客户关系管理系统应采用的开发模式、体系结构和系统要实现的功能目标等。
