sidestep

• A ban on tobacco advertising has been in place since 1996 , but firms have managed to sidestep the rules and promote their brands in other more subtle ways such as sponsoring sporting events , or using their logos without mentioning " cigarettes " on television , radio and in newspapers and magazines
  尽管禁止烟草广告的规定从1996年起就已开始实施，但商家们却设法避开相关规定，以更为“隐蔽”的方式来宣传自己的品牌，比如赞助体育赛事，或是在电视、广播及报纸杂志上避开“香烟”二字，使用品牌标识语。