Second , we have a deep research on how the organization structure , information structure and decision mechanism of supply chain affect the bullwhip effect 然后讨论了供应链组织结构、信息结构和决策机制三方面对牛鞭效应的影响。
After studying the bullwhip effect in respective supply chains , the result shows that effective information sharing among supply chain members could reduce the bullwhip effect 研究表明,供应链成员之间有效地信息共享能有力地削弱牛鞭效应。
First of all , we draw the economic analysis of the bullwhip effect based on the contract theory , game theory and principal - agent theory 首先从经济学分析的理论基础出发，分别采用了契约理论、博弈论和委托? ?代理理论，提出了牛鞭效应的经济学解释。
With the increase of the implementing corporations , the bullwhip effect is more and more obvious , and the running of the system becomes very difficult and complicated 随着供应链运作的企业越多,这种效应越来越明显,整个供应链管理会变得十分复杂、困难。
In second chapter , it analyzed amply origin of inventory hazard in traditional supply chain . it expounded bullwhip effect in supply chain 第二章、剖析传统供应链下的企业管理产生库存难题的根源，阐述供应链下的牛鞭效应，指出传统供应链无法消除冗余库存。
Traditional research on bullwhip effect can be divided into three aspects : ( 1 ) the existence of the effect ; ( 2 ) the causes of the effect ; ( 3 ) how to reduce the effect 传统的研究主要是集中在两个方面: 1 、供应链牛鞭效应的存在性; 2 、牛鞭效应的成因分析; 3 、牛鞭效应的消减措施的研究。
The paper first gives a review of the conceptions of supply chain and supply chain management . then it discusses the benefits of the supply chain management and the research of the bullwhip effect 论文首先总结叙述了供应链及供应链管理的概念,对供应链管理的效益及牛鞭效应研究的意义进行了讨论。
Then this paper investigates the specific sources claimed for the bullwhip effect , such as demand forecast updating , order batching , inappropriate sales promotion strategies and improper decision - making 不当的促销策略。供应链各节点企业都以个体利益最大化为原则进行决策，没有考虑供应链的整体效率。
One important research problem in supply chain management that has drawn much attention is the information distortion phenomenon known as bullwhip effect . in this thesis , firstly , we introduce some basic conception of scm 未来的市场竞争将是供应链和供应链之间的竞争，加强供应链中信息流的管理是实现供应链管理目标的关键。
This kind of phenomenon , called bullwhip effect , creates severe inefficiencies for the whole supply chain . so the emergence of the bullwhip effect in the supply chain is rapidly becoming a research focus 长鞭效应现象的出现使企业供应链失调,严重影响了供应链的运作效率,因此供应链中出现的长鞭效应成为一个非常值得研究的课题。
