The new pricing mechanism brings the innovative price strategies and tactics . the firms in cyber market should use the price strategies and tactics according to the characteristic of product , consumption mode and production mode 种种免费策略和收费策略根据不同的消费特点、厂商收益特点、营销策略的主要目标特点，服从于网络营销厂商的整体营销策略分别适用于不同的营销环境。
The rise of e - marketing is based not only on the development of information technology , but also on the great changes of social environment accompanied , which include changes in both marketing environment and consumers 网络营销的兴起，一方面是基于现代信息和通信技术的发展，而更为重要的动力，则来自信息技术进步所带来的社会环境的变化，即市场营销环境的变化和消费者行为的变化。
The article bases on the authentic case to analysis the marketing environment , product structure , and the current developments of knauf ltd . the article also analysis the company ' s advantage & disadvantages , the opportunities & threatens by adopting swot method 本论文以企业的真实案例为背景，分析了可耐福公司所处的市场营销环境、产品构成及中国目前纸面石膏板企业发展状况。
This dissertation do the research on the distribution network optimization model which as a sub network of the supply chain network . enterprise need to adjust and optimize the distribution network in order to acclimatize itself to the marketing environment 然后,本文对供应链网络中的子网络分销网络的优化模型进行了研究,企业为了适应市场营销环境的变化,需要对分销网络进行调整优化。
( 4 ) . based on " the chongqing electric power company " example , the environment of power consuming marketing , the subdivision of the power consuming market and the combination strategy of the power consuming market have been analyzed in this paper ( 4 )以重庆市电力公司为例，针对文中用电营销环境、用电市场细分、用电市场营销组合策略的确定等几个关键性问题的研究进行了实证分析。
Now enter we into new era . due to the development of internet technology and data - base technology , the marketing environment has also changed a lot . at the same time , people attach more and more importance to the value of brand 进入新世纪，营销环境随着互联网技术、数据库技术的日益完善相应做出调整，与此同时，品牌价值日益受到人们的重视，这些转变对整合营销传播提出了更高的要求。
The change of marketing environment consists of globalization and integration of market , diversification and individuation of customer demand , closer combination of supply and demand , more extensive and intense competitions , change of economy regulations " function 市场营销环境的变化包括市场的全球化、一体化，市场的多样化、个性化和时变化，供给与需求更紧密的结合，市场竞争更加广泛和激烈及经济规则作用的变化。
The tremendous changes in industrial and marketing environment have forced the corporation to study the marketing environment , formulate effective market strategy , rearrange marketing mix , and win predominance in the new round of market competition 公司在市场营销竞争过程中正在面临着诸多的困难与问题,而这些问题也有着一定的代表性,同众多有着相同发展历史背景、行业营销环境的企业遇到的问题有着诸多相似之处。
We always analyze the marketing environment , make marketing strategies and marketing plans in order to solve " what " and " why " however , marketing implementation can be used to answer " who " , " when " and " how " 分析市场营销环境、制定市场营销战略和市场营销计划是解决企业市场营销活动中“应该做什么”和“为什么要这样做”的问题；而市场营销执行则是要解决“由谁去做” 、 “在什么时候做”和“怎样做”的问题。
These problems are low management standard , weak market adaptation ability , low economic benefit , difficulties in funds flow , gradually losing market share , drain of talents , etc . the corporation has lost its original dominance and position in market competition 本文以一家国有大型生物制药企业为案例,对其市场营销现状及问题进行剖析,并结合对公司所处的营销环境及产品市场的充分分析,提出了公司营销对策研究。
