渠道策略

• Centered on marketing channel , this article reviews how the hefei branch of china unicom developed its service in hefei . this article expresses the change of the hefei branch of china unicom market channel and market pattern , analyzes the systematic formation and strategic choice of the market channels of mobile communication service , also introduces the market channels tactics of the hefei branch of china unicom in the beginning and high speed expanding period and the challenge and opportunity in the new situation , explores the market tactics about the decentralized market channels in the future
  本文以营销渠道为主线，分阶段回顾了中国联通合肥分公司在合肥地区开展移动电话业务的历程，描述合肥联通营销渠道和市场格局的变化，分析了移动通信业务营销渠道的体系构成与战略选择，介绍了合肥联通在初创和高速扩张时期等各阶段的营销渠道策略，以及在新形势下面临的挑战和机遇，探讨了未来分销渠道方面应该采取的市场策略。
• In third part , by using examples , the paper analyzes the practice of marketing options in trans - national operation . it summarizes the outstanding marketing tactics , including market tactics , product tactics , innovation tactics , personnel tactics , communicate tactics and so on to give reference to chinese enterprise
  第三部分通过实证分析日本企业在国际市场上的经营活动，总结其优秀的营销策略，包括市场策略、产品策略、渠道策略、创新策略、人才策略、公关策略等，为中国企业跨国经营提供参考。
• In addition , the foresighted suggestions are made on co - operative marketing and network public relations etc . ( 4 ) sales channel strategy : the more practical methods are put forward in view of perfecting the present sales channel and network , establishing effective customer relation managing system , as well as implementing the marketing on the internet
  销售渠道策略方面，对完善现有的销售渠道和网络、建立有效的客户关系管理系统以及建立网上营销等策略在企业的应用，提出针对性和实用性较强的实施办法。
• In the second part , through the considering on current status of pc channel in domestic , it is demonstrated that the key to the restructuring of pc channel lies in the management that consists of two ways ? ne way is the management put on the dealer by the manufacturer ; the other way is the self - management put on the dealer
  第四节pc渠道培训的思考，则从系统的角度对pc渠道培训的基本概念、 pc渠道培训分析、 pc渠道培训的发展趋势进行了分析，说明pc渠道培训是构成pc渠道策略的重要组成部分。在第五节中，市场及新经济要素对pc渠道的影响。
• The thesis starts from ship agents " process of marketing management . first , it analyses the inner and outer environment of china shipping agency dalian co . ltd ; then predicts dalian port ' s cargo throughput and export ship quantity ; finally , based on four marketing strategies ( product strategy , price strategy , place strategy , promotion strategy ) , put forward the special strategies about our company
  本文从船代企业的营销管理过程出发，首先，分析了大连中海船代所处的内外部环境；然后，分别预测了大连港港口吞吐量和外贸船舶交通量；最后，围绕四大营销策略，即产品策略、价格策略、分销渠道策略、促销策略，提出了大连中海船代特殊的营销策略。
• But affected buy plan economy way , hunan electric power line equipment & materials factory haven ’ t research on iron tower product marketing : research on electric power build environment and policy ; forecast of iron tower product market capacity and market prospect in coming 5 - 10 years or far . thereby is lack of integration think about iron tower product marketing strategy . in this thesis , the author coalition strategy , management , marketing and finance knowledge , on the base of economy , policy , technology macro … environment and produce , technology , manpower , finance ability , corporation culture , marketing manage way micro environment assay , exert swot way , discovery the strengths 、 weaknesses 、 opportunities and threats on hunan electric power line equipment & materials factory iron tower product
  在本文中,作者结合所学习的战略管理、营销和财务知识,在湖南电力线路器材厂铁塔产品市场竞争的经济、政策、技术和行业等外部和生产规模、技术能力、人力资源、财务能力、企业文化、营销管理模式等内部环境进行粗略分析基础上,运用swot方法归纳了湖南电力线路器材厂铁塔产品营销的政策、历史悠久、品牌知名度和美誉度高、技术积累、文化等方面的优势和体制约束、生产规模和生产能力偏小、资金周转困难、铁塔加工成本过高、营销管理模式等方面的劣势,以及经济发展和技术革新带来的机会和体制改革和新的加工工艺带来的威胁,根据企业的营销战略目标,进而提出了相关的铁塔产品组合、产品包装和服务策略、价格策略、渠道策略和顾客关系、供应商关系和同行关系等关系营销策略和具体实施,并制定其营销实施方案。
• Furthermore , the paper indicates that seven marketing strategies should be adopted by the panzhihua branch : the human resource strategy , the price strategy , the sales channel strategy , the service marketing strategy , the vision of company strategy , the honesty sales strategy and the
  并有针对性地提出了攀枝花公司应实施的七种营销策略:即供应管理策略、价格策略、销售渠道策略、服务营销策略、企业形象策略、忠诚营销策略和人才策略,并组织对策略的实施,从而促进中石化攀枝花公司的营销工作稳步开展、健康发展,达到预期目标。
• Finally , in order to guarantee the user conveniently using the information product , this article discusses the marketing channel , such as the direct sale , the retailed sale , the promotion , the implementation creating marketing channel strategy again and so on . the fourth part has discussed the information policy instruction and the legal laws and regulations safeguard which the library information resource demands and its in the marketing process needs to be connected , needs the country to strengthen the construction in this aspect
  最后,为保证用户便捷地利用信息产品,本文讨论了直销、分销、促销、实施再造营销渠道等营销渠道策略。第四部分探讨了图书馆在信息资源开发及其营销的过程中需要相关的信息政策的指导和法律法规的保障,需要国家加强这方面的建设。
• Contrasted with the demand of integrated marketing strategies and the 7p ' s service mixes , it delivers our hotel ' s stp strategy and marketing tactics , such as product innovation , price , place , imc tactics and customer relationships management tactics . through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry , at the mean while , making well preparation in mentality and in action , facing the challenge
  对照服务业营销7p ' s要求，对河北民航酒店的相关服务营销组合策略进行研究，以制订出一套切实可行的酒店营销策略，具体包括酒店产品服务创新策略、基于顾客认知价值的酒店定价策略、销售渠道策略、整合营销沟通策略以及客户关系管理策略，以期有效地解决酒店的营销问题，能很好地促进酒店的经营管理合业绩。