From the view of service marketing , this paper discussed shipping marketing mix , some new point of view is brought forward 其次，航运企业提供的是一种服务产品，相应的其航运市场营销属于服务营销的内容。
So enterprise ought to avoid the same service , and make constantly service innovation to apply the new service means 服务的同质化是企业要努力避免的。企业应该不断采取新的服务营销措施，即服务创新以保证企业不断发展。
Our commercial banks should hold the essence of the " service " to develop , mature and perfect in the ground of global economy 第二部分，详述我国商业银行服务营销的背景和同国外银行的营销差距以及我们对服务营销理解上的误区。
The new viewpoint of this thesis is concept of whole staffs and whole process for automobile service . but it is poor about automobile service marketing theory 本论文创新点在于引入汽车服务的全员性和全过程性的观念；不足在于关于汽车服务营销理论的探讨不够。
Presently , researching theories in service marketing mainly stresses on service industry marketing and , involves few to in service marketing for the it security enterprises 现在的服务营销理论的研究主要侧重于服务业的营销,对it安全企业中的服务营销涉及较少。
To apply service marketing in the manufacture enterprise , the most important is that we must carry a good fundamental work , applying the market subdivision and market position 制造企业进行服务营销第一步是要做好基础工作，从服务的角度进行市场细分和营销定位。
Therefore , it is the key to enterprises to use the concept of service marketing to innovate , transform the existing conception , mode and method of marketing 因此，用服务营销的理念来创新和变革企业现有的营销观念、营销方式与营销手段，就成为现代企业经营成功与否的关键。
First , the article introduced the research background and the significance , the shenao company profile , the service marketing development , the connotation and the utilization necessity 文章先介绍了研究的背景和意义,神敖公司概况,服务营销的发展、内涵和运用的必要性。
From our market economy developing and more and more market competition , we can get a result that it is a necessarily to apply service marketing in the manufacture industry 从我国的市场经济的蓬勃发展和竞争的日益激烈的事实中，我们同样可以看到制造业进行服务营销的必然性。
Chapter no . 6 teel you the core of thoughts - lead for airlines is that airline shall make it clear that the basic aim of the service marketing is customer satisfaction ( cs ) 国内航空公司的现状发人深思。优秀的服务营销不仅仅是取得和保持竞争优势的武器，更是航空公司赖以生存的技巧。
