This paper studies enterprise competing strategies and basic rules , and expatiates these rules and obligations that china should obey entering wto . the paper analyzes macro effects that wto will exert on our country and the new movement of technical changes that multi - national corporations ( mnc ) will exercise in china 本文研究了wto环境下企业的竞争机制及基本原则，阐述了我国加入wto后所应遵守的规则和应尽的义务，并分析了wto对我国企业的宏观影响以及跨国公司在我国技术战略的新变化。
And communicate equipments develop , information becomes business chance , information becomes important in enter china vehicle market information and and information techniqne become important in pnter china vehicle market in article writer expoand information because important . becadse information technique in china vehicle factory and vehicle multinations enter china vehicle market throng information make strateay 在文中作者以国内汽车企业对信息技术的应用与跨国汽车公司利用信息制定技术战略抢占中国汽车市场来论述信息对占领中国汽车市场的影响。
In this paper , we deeply analyze the international and domestic environment of petrochemical industry and the external , internal situation of jh company . following the idea of strategy management , we use the methods of swot , port ' s five forces , ief , pest to analyze the industry competition , enterprise strategy in order to make definite about the compared strength and weakness , opportunity and threat of jh company . on the base of the results of analysis , we determine the core competency and leading products , at the same time , formulate the practical development strategy , which involves in constitution adjustment , focus strategy , scale economy strategy , technology innovation strategy , it strategy and corporate culture strategy 本文深入分析了石化工业目前的国际、国内概况和jh公司的内、外部环境，并对石油化工行业的环境影响要素、石油化工行业的结构及我国石油化工行业的竞争进行了分析，同时遵循发展战略管理思想，采用swot分析方法、波特fiveforces分析方法、企业内部因素分析方法（ ife ） 、企业外部分析的方法等，通过对企业的内部资源、企业的战略与竞争优势、劣势分析，明确jh公司所面临的机会和威胁，确定了jh公司的核心竞争力和主导产品，同时根据分析的结论制定切实可行的发展战略，主要是实施结构调整、集约经营战略；实施规模经济战略；实施技术创新战略；发展信息技术战略。
Hvlc ' s products cost should be reduced , products variety and marketing team should be increased . agricultural vehicles technology should be simple and useful . hvlc must insist on the strategy of technology following in a short time , and establish the independent capacity of development and design in long time 最后提出了公司的市场战略和技术战略，市场战略强调公司应降低农用车产品成本，扩大农用车产品品种和销售队伍等；而产品技术则强调简单实用，公司短期内坚持技术跟随战略，长期则着眼于自主开发能力的形成。
The major aim of r & d internationalization of chinese home appliance manufacturing companies is to get the advanced technologies , so the overseas r & d institutions locate in the countries and areas which master these technologies , and the r & d organization forms adapt independent ones 基于现阶段中国家电企业进行跨国研发活动的主要动因是为获取先进技术,因此其海外研发机构应主要分布于技术先进的国家和地区,其研发组织形式主要以设立独立的研发机构为主,此外还可以考虑采取与著名跨国公司建立技术战略联盟等多种组织形式。
