The second part of the article analyses the information economy and the underlying way information technology pushes the real estate agency business theoretically from the point of the new economics and the real estate agency business itself 文章的第二部分主要从新制度经济学和房地产经纪业的自身属性这两个基本点出发，从理论方面剖析了信息经济时代，信息技术和知识要素提升推动房地产经纪业向前发展的原始机理。
Based on the first two parts , the third part of the article points out the three major characteristics of the real estate agency business in the information era , i . e . service competition , restructure of the agency and the completion of conglomerate of corporations 文章的第三部分是在前两部分分析的基础上，指出信息经济时代房地产经纪业的三大特征：服务竞争、委托代理关系重组、从竞争走向联合，这是本文的核心部分。
Instead of summarizing current situations of the business , as is done traditionally , this report analyzes the way in which real estate agency business will be operated theoretically and logically based on abundant genuine materials 对于房地产经纪业未来发展的分析，本文不想落于窠臼，仅仅在众多现状的基础上进行总结描述，而是在丰富的客观资料的前提下，力图使本文的分析过程建立在较为坚实的理论基础和较为严密的逻辑过程之上。
We have a proven track record in delivering fully integrated real estate services that combine an in - depth understanding of our clients ' needs , our professional knowledge and expertise of the beijing real estate market 同时公司自成立以来，一直以诚信的职业操守、创新的营销思路、吸收行业优秀的人才共同努力打造专业化的房地产经纪品牌，在为各大国内外集团做好不动产投资咨询服务的前提下，也为广大有房地产交易需求的客户提供最完善的服务。
We are entering into an era of information economy . in such an era full of changes , how information technology will impact on the real estate agency business has been paid much attention to by people engaged in this kind of business 信息网络以其融合性、即时性、开放性、低成本的特点，宣告了新经济时代的到来，是否能够正确地把握信息经济时代产业的发展变化规律，加入变革、实现产业升级，关系到中国房地产经纪行业的未来命运，也关系到整个房地产业的可持续性发展。
By utilizing the analysis method in the new system economics , this report analyzes the real estate agency business in the information technology era from the point of transaction costs and profits and the structural changes brought by the savings of transaction costs and knowledge factors . this report consists of three parts 本文运用新制度经济学中的分析方法，从广义的“交易成本”和“收益”的角度，分析信息经济时代房地产经纪业，各个环节上的“交易成本节约”和“知识要素提升”所带来的产业的发展。
This is the core of the article . in chapter 3 , it points out from the new economics point that due to the savings in the costs of information collection , it makes the information collection an outward process and consequently causes the demise of information competition . meanwhile , in the information era , the development of differentiation , specialization and multi - operation has made service competition the major competition among corporations 在第三章中，文章从新制度经济学的角度，分析指出，信息技术的发展带来了企业间信息获取方面交易费用的节约，引发了信息获取这一“交易过程”的外信息经济时代房地产经纪业的发展摘要化，使房地产经纪业“信息竞争模式”的走向灭亡，同时，由于信息经济时代，个性化、专业化、多元化需求的发展，使企业之间的竞争又实在很大程度上归因于企业的服务竞争优势。
The building rents the representative also calls a building to hire a representative occasionally , it is a kind of when point to estate broker orgnaization management activity , accept building lessor to entrust by estate broker orgnaization namely , the representative is rental building , sign a building to rent a contract with tenant inside lessor accredit limits 房屋出租代理有时候也叫房屋租赁代理，它是指房地产经纪机构的一种经营活动，也就是由房地产经纪机构接受房屋出租人委托，代理出租房屋，并在出租人授权范围内与承租人签订房屋租赁合同。
It points out that the application of information technology has brought a restructure and same - level competition among the real estate agency business ; from the point of management , it has brought optimization of corporate structure and others ; from the point of business operation , it has led to the synchronization of abstract and concrete operations ; from the point of competition , it has made it the fact that there exit much competition but little cooperation and is to bring about new game rules ; from the industrial management , the information network has made the management more optimum and increased management methods 在文章的第一章，着重从市场、业务、企业竞争三个方面，介绍了在信息技术的推动下中国房地产经纪业和西方房地产经纪业外围经济环境的变化。指出信息网络的空间无限性已经使房地产经纪市场趋向整合和平等竞争；在企业的业务形态方面，指出信息技术已经带来了信息获取的低成本，已经导致了各种虚拟运营与实体运营的并行发展；在企业竞争方面，信息技术已经改变了只有竞争少有合作的传统模式，正在催生新的游戏规则。
