Some policies are suggested as follows : to enlarge the full market scale , to innovate , to bring out famous brands , to promote an industrial economy , and to make moderate expansion . and the subsequent marketing tactics are put forward relevant to products , cost , price , service , place , etc . luckily , the idea , strategies and tactics presented in the thesis have drawn the attention of the top management in our company , and they are planning to adopt these suggestions in policy - making 以沙田顺发作为饲料行业的一斑，进行实证分析，根据沙田顺发所处的宏微观环境与饲料市场的供需发展规律，以及自身的发展状况与特点，提出了扩大市场容量、营销创新、创立名牌、产业化经营、适度扩张等经营战略，以及相应的产品、成本、价格、服务、分销等营销策略。
Of our country steel and iron industry market environment of competitiveness analyse that launches in terms of capacity and potentiality of market demand mainly , have a good prospect in demand in global steel future , but keep increasing slowly ; the capacity of market of chinese steel is relatively large , but should not be unrealistically optimistic 我国钢铁工业竞争力的市场环境分析主要从市场需求容量及其潜力角度展开，全球钢铁未来需求看好，但呈缓慢增长态势；中国钢材市场容量较大，但不应盲目乐观。
In traditional mobile voice market , since many thesis have already been contributed to the issue of how to maintain the company ' s leading position among its c ompetitors , it ' s unnecessary for me to further elaborate on this subject . the present age is an age of mobile internet . the mobile data market has undergone drastic expansion 当今时代是一个移动互联的时代，移动数据市场容量急剧膨胀，作为一个新兴的市场，竞争刚刚开始，虽然公司目前处于领先者地位，但谁将最终成为移动数据市场的领先者，目前还没有最后的结果。
An industry insider point outs , at the opposite saturation , japanese market of euro - american market capacity again increase the tired circumstance , china will become all days of three stars at insides the important leaders to increase most and quickly , biggest and a piece of and new territory of potential . the profound meaning that this shows that , international technique and china is synchronous 一位业内人士指出，在欧美市场容量相对饱和日本市场又增长乏力的情况下，中国将成为三星在内的所有日韩巨头们增长最快潜力最大的一块新领地。由此可见，国际技术与中国同步的深远意义。
Aiming at the irrational status of today hefei ' s energy structure , this paper points out that hefei city , who is along the " transporting natural gas form west to east " engineering line , should grasp this opportunity , make a programmer and build perfectly for hefei ' s natural gas engineering , regulate and optimize the city ' s energy structure , improve its environment effectively and thereby accelerate its development , moreover , the paper forecasts hefei ' s requirement of natural gas utilizing the method of blurring linear regression , probes into the price problem of natural gas considering hefei ' s practical situation and draws a conclusion : if natural gas ' s price is rational , the city ' s natural gas market is large and has developmental potentialities 针对合肥市能源结构不合理的现状，本文提出合肥市作为“西气东输”工程沿线城市应抓住这个机会，规划和建设好合肥城市天然气工程，调整和优化合肥市的能源结构，有效地改善合肥市的环境，从而加快合肥城市的发展。同时利用模糊线性回归的方法对合肥市天然气的需求量进行了预测，并结合合肥市实际情况对天然气的定价问题进行了探讨，得出结论：如果天然气气价合理，则合肥市天然气的市场容量大，有发展潜力。
As in china , on the one hand , with the retarding growing rate of economy , the decreasing demand of the global market , the falling commodities price , the emergence of protectionism , the benefits and export volume of the enterprises are decreasing . on the other hand , the weakening global economy , the flourishing domestic economy , china entry into wto , chinese success in its bid for hosting 2008 olympic game , and its develop - west china strategy entering a significant stage , will definitely create new opportunities for domestic economy , and attract more and more foreign capital into china 对中国而言，一方面，随着经济的增长速度减缓，全球市场容量下降，物价走软以及贸易保护主义抬头，企业收益减少，增大了出口难度；另一方面，全球经济走弱，中国经济一枝独秀，加入wto 、申奥成功和西部大开发战略进入紧张的突破阶段等利好因素，为中国经济提供了新的增长点，也提供了新的投资机会，中国成为投资者瞩目的东道国，对外国投资的吸引力明显加强，有利于国际资本的流入。
It mainly experienced five significant development , especially in 1990 ’ s cross - border m & a developed rapidly because of the globalize economy , information technology , open market of many countries . after china joining wto , china became a competitive market because of it ’ s wide capacity and potential . developed countries transferred manufacturing to china to make china became “ world plant ” , and even brought finance to chinese market 随着我国加入wto ,市场容量大并且具有广阔发展潜力的中国市场成为跨国公司竞争的主要地区,发达国家不仅将生产基地向中国转移,加速中国成为“世界工厂”的趋势;同时,也在金融等其他服务领域加速登陆,中国各产业正面临着或正接受着外资的大规模并购。
In this article , by an analysis on the present situation of the sale of tmk in china , the present situation of diabetes and the clinical use of medicines , the market capacity and the state of competition and the life cycle of medicines for diabetes , and by an in - depth study on the present situation of traditional chinese medicine , the problems confronted and the process of internationalization and modernization , cooperation with world - known research institutes authenticated by eu , have been worked out . a combined marketing strategy has come into being , with the research findings in the up - to - the - minute systems biology as its support , to promote sales in domestic markets by increasing the kinds of the clinical indications of the medicine and raising the number of target clients and to expand international market with modernization and internationalization 本文通过对tmk在国内的销售现状,糖尿病疾病及用药临床应用现状,糖尿病用药市场容量,竞争状况及产品的生命周期的客观的分析,同时对中医药的现状,面临的问题和国际化和现代化的进程开展了深入的研究,拟订了tmk通过与欧盟认证的国际著名的研究机构的合作,以世界前沿的“系统生物学”的研究成果为学术支撑,通过扩大新的适应症和增加目标客户的方式提升国内市场的销售,并通过中药现代化和国际化的途径开拓国际市场的营销组合策略。
They opened a plant in china in 1997 and faced a new market with frequent change and fast development . can they handle the business successfully ? we ’ ll have a look at the background of bericap , the sales & marketing situation in china , production series and sales stratagem for the future 文章分析了中国饮料塑料瓶盖市场的发展状况和特点,通过介绍百利盖公司的背景、讲解产品结构和市场容量、分析竞争态势、说明百利盖公司的营销策划、展望前景,为读者提供一个真实生动的营销案例。
In the third part , the factors which influence the choice to strategy of china ' s fdi are analyzed , ( 1 ) the mechanism : there are some defects in the macro - investment management and the micro - operational mechanism because of the planned economy , thus leading to the negative results of china ' s fdi ; ( 2 ) the economy development level : the shortages of domestic capital , the biggish market volume and the lack of the innovation of technology for the enterprises which reduce the motive of fdi affect the china ' s fdi ; ( 3 ) the resources : the shortage of china ' s resources means that china have to acquire recourses from overseas to make up for itself 第三部分从中国的基本国情出发，分析了制约对外直接投资策略选择的主要因素： ( 1 )体制方面：由于受计划经济的影响，宏观投资管理体制和微观的企业运行机制存在一定的缺陷，从而对对外直接投资活动产生了负面影响； ( 2 )在经济发展水平方面：由于国内资金短缺，市场容量较大，企业的技术创新不足，导致了中国企业对外投资的动力不足，进而影响了对外直接投资的发展； ( 3 )资源方面：资源的短缺性决定了必须通过对外直接投资以获取外国资源来弥补自身资源的不足。
