The issue of how to change the media education from professional one to public training is not merely the first task for promoting quality education of youngsters , but also one of the kernel problems for strengthening citizenship education in an informational society 在我国,媒介素养教育基本上仍是空白。随着传播科技的发展与信息时代的来临,对媒介素养教育的研究,直接关系到新时期全民素质的提高。
It addresses the skills students need to be taught in school , the competencies citizens must have as we consume information in our homes and living rooms , and the abilities workers must have as we move toward the 21st century and the challenges of a global economy 它以培养人的媒介素养为核心,即:使人们具备正确使用媒介和有效利用媒介的能力,并建立获得正确媒体信息、信息产生的意义和独立判断信息价值的知识结构。
Bringing the media literacy education into the university cultural construction system is the innovation of the university cultural construction to face with the new challenge of the trend of media globalization and is also the important growth point in the continuous development of the university cultural construction 把媒介素养教育纳入大学文化建设体系是应对媒体全球化趋势给大学文化建设带来的新挑战的创新之举，也是大学文化建设不断发展的重要生长点。
Media literacy is the new request that the modern information society puts forward to the person ' s character and media literacy education to the university students can promote the personal status of the university culture , enrich the content of the university culture and expand the function of the university culture 摘要媒介素养是现代信息社会对人的素质提出的新要求，对大学生的媒介素养教育能够提升大学文化的品位、丰富大学文化的内涵、拓展大学文化的功能。
On the basis of several media literacy researches carried out in shanghai and hebei province , i sum up the characteristics and tendencies of college students ’ media - contacting behavior , and point out their bad influences for the students ’ development . finally , i bring forward some opinions about what should the university and the society do to improve the college students ’ media literacy 本文正是以此为参考,分析总结了当前我国大学生媒介接触的特点和不良倾向,并从学校和社会两个方面,就如何开展大学生媒介素养教育以及如何为媒介素养教育创造良好环境的问题提出了自己的看法。
