The material is mainly from the files of company n , the record of the talking with the related managers , the public statistical information of the china mobile communication market , and the public information on the competitors of company n . after studying the material , i summarized the chinese mobile communication equipment marketing rules , and tried to apply the rules to the marketing work 案例主要来自n公司的档案资料、与n公司销售人员的访谈、其他公司在中国市场上的公开信息和关于中国移动通信市场的统计信息。笔者运用企业管理的理论，对这些资料进行研究和分析，总结出具有中国特色通信系统产品市场营销的规律，用于指导日常的营销实践。
