The paper suggested that a scientific and comprehensive transmission strategy for wa should be worked out so as to bring the superiority of web media into full play , by getting out of the simple scope of wa elaboration and taking into full consideration the entire process of the transmission of advertisements on networks 对此，本文提出应该从单纯网络广告制作的范围中跳出来，从广告在网络中传播的全过程进行全方位的考虑，制定出科学、完整的网络广告传播策略，以充分发挥网络载体的优势。
Theoretically speaking , brand core value is not only the main body of brand equity , but also the brand soul . it is the center of brand marketing and communicating activities . namely , all enterprises should base on brand core value to manage all activities including marketing and communications and build brand equity 核心价值是品牌的终极追求，是一个品牌营销传播活动的中心，即企业的一切价值活动（含所有营销传播策略）都要围绕品牌核心价值而展开，对品牌核心价值体现与演绎，并丰满和强化品牌核心价值，从而增加品牌资产。
The media ’ s relative reports should be more comprehensive , thorough and prompt . the mineral enterprises should attach importance to the crisis and apply to suitable crisis communication strategies . the government should change crisis management mechanism and establish perfect crisis management organization and improve the effects of crisis communication 媒体报道要更全面、深入、及时;矿业企业要树立良好的危机管理意识,在危机面前要能独立运用适宜的危机传播策略;政府要改善危机管理机制,建立良好的危机处理机构,提高危机传播的成效。
This article introduces the history , the present , the prospect and the competition of liquid detergent . on the basis of those , the article analyses the general strategies of organizing the marketing channel of liquid detergent . by analyzing the real cases in shenzhen jieya co . ltd . with swot , it investigates thoroughly into those strategies and the imc strategies based on the channels 本文在综述液体洗涤剂这一典型快速消费品类产品的发展历程、发展现状、发展前景以及市场竞争状况的基础上，分析探讨了液体洗涤剂类产品营销渠道整合的一般策略，同时结合深圳市洁雅实业有限公司的实际案例，运用swot分析，对营销渠道的整合策略及基于营销渠道上的整合营销传播策略做了深入的研究。
Moreover , the entity construction ( including probe model , penetrating model , immunity model , transmitting model , recovering model , self - removing model , communication model , and remote control model ) and working mechanism are given . we also present a centralized containment model ( ccm ) to manage a small local network ; an active - spreading based containment model ( ascm ) to contain the worm propagation scope ; and an interception guided containment model ( igcm ) to eliminate the remaining worms after the epidemic situation 研究了良性蠕虫集中式对抗模型ccm 、基于主动扩散策略的对抗模型ascm和基于监测驱动传播策略的对抗模型igcm , ccm模型适合于小规模网络管理,而使用ascm主动遏制方法可以控制恶性蠕虫扩散范围,使用igcm主动遏制方法可以清除网络中滞留的蠕虫。
Combing to the study on the envionrment and the major competitors , it concludes the strengths and weaknesses of yanghe group has , and the opportunities and threats that it faces . this thesis also discusses and designs the marketing strategies with emphasis . it delivers the marketing tactics , such as product and sevice tactics based on customer ' s wants and needs , cost or price tactics , integrated marketing communications , channel or convin ence tactics and salesman management tactics , aiming to do some good to the markting of yanghe group 同时对本企业的内部条件进行了分析，找出企业管理工作特别是营销方面的薄弱环节，研究了企业的机会、威胁、优势和劣势，针对性地提出洋河集团的营销战略及营销对策，包括基于顾客需求的产品和服务策略、成本价格策略、整合营销传播策略、渠道便利策略以及营销队伍管理策略，以期对洋河集团的营销改进能有所裨益。
After investigating the inner and outer public with questionnaires , it shows the situations and main questions on the strategies of corporate identity ' s communication for chongqing science association and lays a foundation for the study . the last part is about the strategies 该部分以重庆市科学技术协会的内、外公众为对象，实施问卷调查，并根据统计结果，分析重庆市科学技术协会组织形象传播策略现状及其存在的问题，为提出重庆市科学技术协会组织形象传播策略奠定基础。
The thesis brings forth news ideas : ( 1 ) the thesis puts forward two sorts brademark tactics : powdered milk and liquid milk . ( 2 ) the thesis believes the group should use product line to expard product brademark in the market ' s need ; ( 3 ) the brademark promotion of " qinyong powdered milk " ; ( 4 ) the strong spread of brademark of " qingyong powdered milk " ; ( 5 ) the analysis of the danger of " qingyong powdered milk " brademark 本文的创新表现在： ( 1 )针对银桥集团的品牌现状提出了奶粉和液奶两大品类分类品牌策略； ( 2 )针对市场需要推出了以产品线扩展来达至品牌扩展的策略； ( 3 ) “秦俑奶粉”的品牌形象提升策略； ( 4 )秦俑奶粉品牌强势传播策略； ( 5 )对“秦俑奶粉”品牌稀释危险的分析。
Secondly in the key part of the article - newspaper column brand propagate tactics , will divide the localization tactics of making column brand of newspaper , newspaper brand column plan , newspaper column brand propagate tactics , newspaper column brand manage tactics , 5 parts of extension of brand launch 其次在文章的重点部分?报纸栏目品牌传播策略中，将分作报纸栏目品牌的定位策略、报纸品牌栏目策划、报纸栏目品牌传播策略、报纸栏目品牌管理策略、品牌的延伸五个部分展开。
Finally , the thesis brings forward suggestions about how to narrow the gap between the research result and currently - run brand communicative strategies , namely , build up " customer first " ideology to extend service communication ; utilize oral communication skillfully to improve brand communication efficiency ; cooperate with intermediary organizations to fully exert organization communication 最后，本文针对研究结论和目前饭店企业在品牌传播策略方面存在的差距，提出了对策与建议：树立顾客至上理念，扩大服务传播效果；巧妙运用口碑传播，提高品牌传播效率；与中介组织合作，充分运用组织传播。
