By raising the simple and obvious x - y axis segmentation method , the real estate market is segmented into three categories , raw , mature , potential and under cultivated markets . meanwhile , according to the investigation of tendency of several urban the real estate markets , developing theoretical mode of chongqing the real estate market is generally simulated . furthermore , all of the regional markets in our city are divided of regions : not - focused - on region , focused - on region and the region suitable for setting up the image of enterprises brand 在本文运用的理论工具和总体框架的指导下，运用市场调查理论、波特模型、市场细分理论，对本课题所处的市场环境，包括重庆市房地产市场和与课题项目所在地区的宏观经济环境、区域环境、政策环境、城市规划、行业环境以及消费者市场的收入水平、家庭结构、消费能力、消费心理、居住偏好、生活习惯等40余个指标进行调查分析，对课题项目的竞争环境进行了研究，力图寻找出与本项目相适宜的市场需求和市场营销机会，确定项目要进入的目标市场。
