This thesis is a case example the form , first half part introduced the united states california beef the new soldier for characteristics for big king ' s limited company at with ocean fast food in the fierce competition , then by oneself accurate market positioning , integrating our country food profession , practicing specially operating the strategy , making the business enterprise catena the development , most becoming our country fast food industry soldier rising part of textual empress half , from the company gain and loss the factor analysis commence , important function that manage of business enterprise strategy , combined to put great emphasis on to discuss the choice of the market strategied , and related problem , of development etc . of property is in the united states california beef big king ' s limited company , on from now on of the development way of thinking , have to follow of follow the virtuous cycle ' s orbit , and emerge out more the foreground of the organic vitality 本论文为案例形式，前半部分介绍了美国加州牛肉面大王有限公司在与洋快餐激烈竞争中，以自己准确的市场定位，整合了我国饮食行业的特点，实践了独特的经营策略，使企业连锁发展，最终成为我国快餐业异军突起的新军。本文的后半部分，从公司得失因素分析入手，阐述了企业战略管理的重要作用，并着重论述了市场战略的选择，以及产业链开发等相关问题，意在美国加州牛肉面大王有限公司，在今后的发展思路上，有所遵循的步入良性循环的轨道，展现出更加生机活力的前景。
