Our company is a production and trade enterprise which is gathers the design , production and brand management 我们是集设计、生产、品牌为一体的生产贸易型企业。
Because brand is provided with important value , brand management becomes a focus of people ' s attention 品牌具有重大价值，品牌管理由此成为了人们关注的一个焦点。
Simultaneously , brand equity is an important issues in brand management area , so does marketing management area 同时，品牌资产也是品牌管理乃至营销管理领域的重大问题。
However , it is key that what brand management theory enterprise on earth chooses to guide practice 然而，问题的关键是，公司究竟应该选择什么样的品牌管理理论来指导实践呢？
In the coming era of brand competition , brand loyalty management is the core role of brand management 中国的企业已经进入品牌竞争时代，品牌忠诚的管理逐渐成为品牌管理的核心部分。
Marketing brand management , product development , loyalty programme development , marketing communications , market research 市场-品牌管理商品发展飞行常客计划发展市场交流，市场调查
2 years related working experience in consumer product marketing / brand management / advertising would be a definite advantage 有1 - 2年从事消费品销售,品牌管理,广告的相关工作经验者优先
Middle chapter analyzes the brand management strategy which is full of characteristics of aancient and modern legends in details 中篇详细分析《今古传奇》富有特色的品牌化经营策略。
The forth chapter introduces how to enhance brand competences through consolidating integrated brand management ability 第四部分介绍了企业如何通过增强品牌整合管理能力来增强品牌竞争力。
