This article tosses out manufacturing field which related more to logistics , but elaborates in detail the application of logistics in retailing field . it tries to establish a supply chain system with retailing as the leader in which there is no restriction that manufacture determines consumption . hence , consumption is promoted gradually to the leading position in their relationship 本文抛开了与物流有更多密切联系的制造业领域，详细阐述了物流在零售业领域中的应用，试图建立一个以零售业为主导的供应链体系，在这个体系中已经摆脱了传统意义上的生产决定消费的局限，从而使消费环节在两者之间的关系上逐步上升为主导地位，也就是说，在一定程度上，消费制约着生产。
