In the end , from the traditional 4p points , the essay makes a systemic and deeply study on the green marketing strategy : green production strategy , green price strategy , green distribution channel strategy and green sales promotion strategy 最后，文章从4p角度，就企业针对我国消费者实施的绿色产品策略、绿色价格策略、绿色分销渠道策略和绿色促销策略进行了系统深入的研究。
It also takes high - price policy in order to cover the expense of management in the out - of - yangzhou market . ( 3 ) channel strategy . the company actively consolidates and develops sales channels , which can greatly improve the sales volume of its products 渠道策略：主要是对渠道的控制，即加强对直销渠道的建设，加强对专营奶点的影响，增强兼营奶点的向心力，加强顾客档案的建设与管理。
One the viewpoint of the long - term competitive advantage development , the strategy of concentrating in building powerful relational marketing is to be able extremely effective . the main reason is that it ’ s difficult for the competitors to imitate such relationship 从具有长期竞争优势开发的立场来看,专注于营造强有力的关系的营销渠道策略会非常富有成效,其主要原因是这样的关系是竞争者难以模仿的。
There is a natural character of the hotel business - service , which makes the determination of the requirement of it ' s production - invisible , indivisible and unstored . son compare with the material production , the retail channel of the hotel output is quite important 由于饭店业的服务性决定了其产品的无形性、不可分割性和不可储存性，因此饭店产品相对于实物产品而言，其营销渠道策略显得尤为重要。
China has a vast population and a broad market , thus liquor consumption owns a considerably potential market in china . however , due to the intence yet disorder competition of the present market , the marketing of the liquor industry in china has fallen into an rather awkward dilemma . the hidden trouble , the lurking danger , cause the businessmen in this line unable to extricate themselves from a low - leveled ricious competitive cycle . such severe challenge also confronts yuechitequ company . therefore , the most urgent problems waiting for resdring lie in how to take advantage of the present resoures effectively , how to distinguish the market situation , and how to institute a scientific product - popularizing programme in order to keep the enterprise standing undefeated in the intense competition , and develop the enterprise rapidly , favorably . this thesis makes a thoughtful analysis about the external conditions of market and internal ones resources in the yuechitequ by means of inrestication through questionaire and scientific data processing . in the second part , with the application of stp system theory of marketing and new - product - pricing theory , it designs and further expounds the popularization of the new products of this company , then forms a excutable performance and makes a constant rerision via market practice . in this way can it explor a suitable road to popularize the products in the liquor market , help the enterprise to free from the difficulties and progress healthely , consitently 本文通过在岳池特曲公司现有产品市场进行问卷调查，运用科学的数据处理方法对所回收的658份问卷统计分析，以及利用美国哈佛大学商学院著名教授迈克尔?波特( michaelporter )提出的五种力量模型和价值链与vrio分析理论，对白酒市场的公开数据细致分析，以明确四川省岳池特曲酒业有限公司实施新产品市场推广所面临的市场条件和内部资源条件，在此基础上，本文运用市场营销学中stp系统理论、新产品定价理论等，对岳池特曲公司推出的白酒新产品进行市场细分、确定目标市场和市场定位，并根据市场营销4p理论制定新产品的产品策略、价格策略、渠道策略、市场促销推广策略，形成最终整体完善的可执行方案，再通过市场实践对推广方案进行检验、修正，力图在酒类市场中探索一条新产品市场推广的适用道路，并帮助企业摆脱困境、迈开步伐、持续健康的发展。
Wielding the international marketing theory , this article has studied the international marketing strategy of jiangsu light , based on the specific practice and cases of jiangsu light . it refers to the international marketing research , stp , international products , international pricing , international marketing channel and international promotion 本文从开元轻工的实际情况出发，运用国际营销理论，结合开元轻工的具体营销实践和案例，对开元轻工的国际营销策略进行研究。内容包括国际市场调研，市场定位、市场细分与目标营销策略，国际产品策略，国际定价策略，国际营销渠道策略和国际促销策略。
This text commences from the analysis of the characteristic of the profession characteristics and the marketing characteristics , it has make a detailed illumination and analyze to some inevitable problem during the market competition of a high - tech enterprise . join together the development condition of our high - tech industry and the existing problem during the marketing compete , at last i give a expatiate completely about the market need characteristic analyze and the predict of product demand strategy , price strategy , channel strategy and marketing promotion strategy , international marketing . and put forward own views with the measure that should adopt 本文研究的是我国高技术企业营销策略和管理方面的问题，从高新技术企业的行业特点、高新技术营销的特征的分析入手，通过对高技术产业的市场竞争中企业必然会面临的一系列特殊问题做了详细的阐述与分析，并结合我国高技术产业发展状况及企业在市场营销竞争中存在的问题与原因，对高新技术企业的市场需求特征和需求预测、产品策略、定价策略、销售渠道策略、销售促进策略、国际营销策略各个方面的营销活动进行了全面的阐述，并提出了自己的见解。
Under this great background , the thesis focus on entirely analysis of market environment of china nanjing oil company , chance , intimidation , self - advantage and disadvantage , price policy , product strategy , channel strategy and sale promotion strategy . at last , according to entirely improve its sale market level , the author gave the company some innovative suggestion for resisting all kinds of impacts , and much more for the further competition with oversea oil companies 本文正是在这种大背景下，从市场营销的角度全面分析中国石化南京石油公司的营销环境、面临的机会和威胁、自身的优势和劣势以及价格策略、产品策略、渠道策略和促销策略，最后就全面提升其营销水平，提出了针对该公司的营销创新办法。
It formulates a total brand marketing strategy program in line with its practical situation , which includes brand image tact , brand generalizing tact , brand development tact and brand protection and innovation tact , and puts forward the thinking in implementing brand marketing strategy from different links of product , promotion , price and channel tactics . in the end this thesis analyzes the problems which laodie corporation should consider in the process of implementing brand marketing strategy and forecasts the prospect in its future development 在此基础上，为公司制定了一个完整的品牌营销战略方案，包括品牌形象策略、品牌推广策略、品牌成长和品牌保护与创新策略；并分别从产品策略，促销策略，价格与渠道策略各个环节提出了老爹公司实施品牌营销战略的思路，最后对老爹公司在实施品牌营销战略过程中应注意的问题进行了分析，对公司未来的发展前景进行了展望。
Exerting swot analysis , the author compared the strength , weakness , opportunity and threat of medium and small commercial banks " with state - owned commercial banks " in organized form , management system , politic condition , the extent of vocational works and the technical progress . the author indicated that if the medium and small commercial banks wanted to stand on the competition and get greater progress , these banks must change the market location , turn their serving targets to medium and small enterprises , exert integrated marketing strategy ( product strategy , price strategy , distribution channels , sales promotion strategy ) and technical superiority strategy , develop intermediary business and obsa off balance sheet activity of value - added yield 运用swot分析，从组织形式、经营体制、政策环境、业务范围、技术进步等方面比较了中小商业银行同国有商业银行及外资银行的优势、劣势、机遇及挑战，明确了中小商业银行要想生存乃至更好的发展，就必须改变现有的市场定位，转而以中小企业为主要服务对象，运用营销组合战略(产品策略、价格策略、分销渠道策略和促销策略)和技术领先战略，积极拓展高附加值和高收益的中间业务及表外业务。
