There are the matters existing : high costs channel , fund flowing slowly , the fierceness of channel conflicts and network channel restricted by a great deal of factors seriously 存在的主要问题有：渠道成本高、资金流不畅、渠道冲突激烈和网络渠道的发展受到诸多因素制约。
The paper analysed the status of the marketing channel of dongfeng commercial car , put forward some suggestions on solving the conflicts by the channel conflict theories 摘要对东风商用车的营销渠道现状进行了分析，针对目前渠道冲突的形式，运用渠道冲突理论，提出了解决的对策。
In addition to significant coordination costs , nonintegrated vendors may encounter difficulties , referred to as channel conflict problems , if they sell merchandise from their own web sites 除了协调成本，非整合的经销商如果在自己的网站上销售商品，可能还会碰到渠道冲突的问题。
The purpose of this paper is to examine the differences between marketing channel members ' perceptions of mutual dependence , and the impact of the differences on conflict in a channel dyad 摘要目的是检验营销渠道成员对于相互依赖关系的感知差距，以及这一感知差距对渠道冲突的影响。
In this essay , the writer will explain how success m china performed in channel management and introduce a new technical tool to analyze and panel the channel potential 文章引入了预测渠道潜力的新方法以m中国为案例重点讨论企业如何搭建渠道管理组织,如何协调渠道间的关系,减少渠道冲突的发生。
In recent china , the development of distribution channels is dynamic and diversiform , so consumable companies tend to build two or above distribution channels to deliver their products to consumer , there comes the channel conflicts 多渠道的营销渠道策略被大多数的消费品公司采纳，随之而来的渠道冲突不可避免，怎样管理营销渠道冲突成为消费品制造商的一个重要课题。
It discusses the goals , the basic principles and the steps of channel conflict management of the local enterprise . then , it presents the basic strategies for the local enterprise to managing channel conflict 本章对国内企业渠道冲突管理目标、在管理过程所必须把握的基本原则以及渠道冲突管理的战略步骤进行了深入的探讨，在此基础上提出了国内企业渠道冲突管理过程中可采用的基本策略。
This chapter , beginning with the introduction of the definition of channel conflict , generalizes the types of channel conflict . then , it presents the core contents of the western theory of channel conflict management ( the reason of channel conflict and the basic strategy of channel conflict management ) 本章从介绍渠道冲突的定义入手，概括了渠道冲突的类型，进而引申出西方渠道冲突管理理论的核心内容：渠道冲突的成因分析以及渠道冲突管理的基本策略。
The paper discusses differential marketing strategy from 4p theory , protesting that the corporation uses different product , brand , price , promotion policy , promotion method and marketing distribution to satisfy culturist , emphasizing relation marketing , avoiding the conflict of distribution and advancing customer value . the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future 差异化营销策略从产品、定价、渠道和促销等方面展开论述,主张公司用不同的产品品种、产品品牌、定价标准、促销政策、促销方式和销售渠道等服务于细分市场,满足养殖户的不同购买偏好,并始终强调关系营销导向,谋求与养殖户和经销商建立长期关系,减少渠道冲突,提升顾客价值。
The place of innovation of this text lies in the following two respects : first , it has analyzed systematically the factors of the marketing channel of seeds , and proposed the tactics of the seed marketing channel ; second , it has proposed the thought with exciting constructive seed marketing channel conflicts 本文创新之处在于以下两个方面：第一，对目前我国种业市场出现的渠道形式作一归纳，根据营销渠道理论，系统地分析了影响种子营销渠道的各个因素，并提出了种子营销渠道的发展策略；第二，提出了激发具有建设性的种子营销渠道冲突的思想。
