Over the past 20 years , chinese enterprises , from planned economy to market economy have produced a set of well - known brands , such as haier , lianxiang , konka , changhong , chunlan , hongta mountain , beautiful , tcl , etc . the years brand operation and brand competetion have come to the comer 在过去的20年内，从计划经济走向市场经济的中国企业，品牌从无到有，产生了像海尔、联想、康佳、长虹、春兰、红塔山、美的、 tcl等一批知名品牌。
In 1998 - 1999 , jiya passed the quality certification of relative domestic manufacturers in the trade and became class a preferred supplier for 3 famous corporations , namely haier , changhong , and chunlan . its annual supply of lcd accounts for more than 70 per cent of the three corporations aggregate demand 1998 ? 1999年，在国内分别通过了相关厂家的的质量认证，成为春兰、海尔、长虹三大公司的a级首选供应商，液晶显示屏的年供货量占其总需求量的70 %以上；
The trend of the global economy that merge into an organic whole has produced a huge hit for the traditional industrial society , with the development of information technology and constantly changing from industrial economy to knowledgeable economy , the life circle of the product is becoming shorter and shorter , very unstable demand and the marketable competition that is aggravated leads to internationalization day by day , the traditional organization and management of enterprises have been unsuitable for the demand of modern economy development 虚拟经营在世界范围内被广泛应用,并深入到社会与技术经济相关的各个领域中,尤其是作为一种现代企业经营模式被越来越多的企业所青睐。国际知名的一些跨国公司,如ibm 、戴尔、 ge 、康柏、福特、耐克、飞利浦,我国的春兰、 tcl 、海尔等企业,纷纷利用虚拟经营低成本获取外部资源。
The core competence of chunlan , which is a giant in home appliance industry in china , is the soul of its various capabilities and corporate culture during its technical innovation , quality management , cost control and marketing . the conformity and optimizing of its corporate value chain is shaped during years of experiences 春兰的核心竞争力涵盖了春兰历经多年磨练的科技创新、质量管理、成本管理、市场营销等诸多能力和企业文化，这个企业价值链的整合和优化非一日之功。
Such as innovation of technology , innovation of management , innovation of production , it analyses the growth of chunlan groups , moreover , use of reference , from the growth of chunlan groups , it also points out some problems about management of life cycle in chinese enterprise and puts forwards a proposal on sustained development of chinese enterprise 对春兰集团的生命周期管理实践，文章力图理论结合实际，从技术创新、产品创新、管理创新等多方面对春兰集团成长进行了剖析。同时，借鉴春兰集团成长的经验，指出中国企业生命周期管理中存在的问题，提出中国企业实现可持续发展的方法。
Ensured by the iso9002 quality manage system , iso14001 environment manage system , iso10012 measure system and ul product safety authentication , the dongyue group , depending on the advantages on the scale , technic , brand and culture , become an outstanding provider and the enjoy - famed national excellent brand for some industries such as household appliances , medicine , automobile , electron etc , and is the excellent supplier of more than 100 chinese household appliances enterprises such as gree , meide , haier , chunlan , changhong etc 多年来，集团公司以iso9002质量管理体系、 iso14001环境管理体系和iso10012计量体系和ul产品安全认证为保障，凭借“规模、科技、品牌、文化”优势，相继成为家电、汽车、医药、电子等行业的优秀分供方和信用卓著的民族优秀品牌，成为春兰、海尔、格力、美的、长虹等100多家家电集团公司的优秀供应商，主导产品国内市场占有率达40 %以上。
