Supported by the advanced patented technologies and successful business operating model of trafficcast usa , the long - term objective of trafficcast china ( shanghai ) is to become the leading company in intelligent traffic information industry in china by developing products for chinese market and providing specific services for different customers group 美慧信息科技（上海）有限公司的长期目标是依据美国总公司的世界领先的专利技术和成功的商业运作模式，开发出适用于中国市场的产品，并针对不同的用户进行包装，提供个性化服务，使公司迅速成长为中国智能交通信息领域的龙头企业。
With the degree of society information process speeding up , personalized production and service is popular . comparing with standard production and service , personalized product and services well satisfy the person ' s demand and improve the quality of service . the cost of producing personalization production and personalization service is greatly reduced 与标准化的产品和服务相比，个性的产品和服务更能满足用户的需要，更能提高产品的服务的质量，信息技术的发展使得生产个性化产品及提供个性化服务的成本大大降低，社会经济的进步导致了用户的个性化产品与服务的巨大需求。
The forth chapter , the most important part of the paper , points out how to collect the data of customers to establish the customers " document on which the consumer ' s ltv can be analyzed and be divided into four types , so hotel can offer the ps to the customers at four different levels with some examples 第四章也是本文最重要的一章，首先指出酒店如何收集顾客的信息，以建立顾客的信息资料库，然后在顾客信息资料库的基础之上，分析顾客的终身价值，以顾客的终身价值为依据，将顾客分为四类不同的类别，并对每一类顾客如何提供个性化服务结合实际例子提供了理论策略。
This personalization service system described in this paper can give registered users abilities to customize library ' s digital resource , and provide personalization service for users by using association rules mining algorithm . it mines transaction database of customized digital resources , and discovers mode of customized content , which are association rules . system can give registered users personalization service and recommendation on the basis of association knowledge 本文所介绍的个性化服务系统为注册用户提供定制馆藏数字资源的能力，并采用关联规则挖掘算法，通过挖掘用户定制资源的事务数据库，得到注册用户定制内容的组合模式，即关联规则，对用户进行定制推荐，提供个性化服务。
Wbs has not only implemented the web log mining function , but also put forward a method to supply the needs of personalization service . this method was based on the technique of web usage mining and web content mining , hi this system bookmarks and users are represented by vector on feature space and managed in a uniform manner by the engine 结合系统特点? ? bookmark服务，系统不仅实现了日志挖掘功能，并提出了一种结合web用法挖掘和web内容挖掘的方法，即将bookmark和用户以基于特征项空间的向量形式统一进行管理，采用聚类( clustering )的方法根据匹配度来为用户提供个性化服务。
The third part gives the definition of hotel ps means the servant should provide the service in accordance with the customer ' s need , and discusses the unity of opposite relationship between ps and rs ( regular service ) . then the part continues to discourse on the content of ps and principles to provide ps 第三章引出酒店个性化服务的概念，认为酒店的个性化服务就是服务人员根据每个宾客的特别需求提供相应的、有针对性的服务，同时对个性化服务与规范化服务的对立统一关系进行阐述，在本章的结尾处对个性化服务的内容及提供个性化服务的原则进行了细致的论述。
According to the separating character and contents of the xml data , the paper represents different forms to different users from the same xml data to provide personalized services and represent content in browsers and wireless equipments by the cocoon technology . the paper firstly introduces the basic concepts and the framework of ep and eai , and detailedly describes the content of each part 根据xml ( extensiblemarkuplanguage ，可扩展置标语言)数据的内容和表示相分离的特点，利用cocoon技术，将同一数据的不同面貌展现给不同的用户，提供个性化服务和实现基于浏览器、无线设备等的内容显示。本文首先介绍了ep ( enterpriseportal ，企业门户) 、 eai ( enterpriseapplicationintegration ，企业应用集成)的基本概念和框架结构，并详细介绍了各子系统的主要内容。
