According above problems , the author uses swot method to analyze the company ' s resource , and provides expanding the product line , the marketing mix strategy consisting of outstanding core products , pricing based on rival ' s strategy , strengthening advertisement to enlarge the whole market demand , strengthen existing channel , improving existed place and developing new place and the method for improving customer service . this thesis puts forward concrete implementation advice to resolve the practical problems in the end 针对以上问题，本文运用swot方法分析了企业的资源状况并在此基础上提出扩充产品线，突出拳头产品，结合竞争对手的产品和服务价格采取相应对策，加大广告来扩大整个市场需求，强化现有渠道、发展新渠道以及改进客户服务工作等市场营销策略；最后提出了具体的实施建议，以期达到解决实际问题的目的。
Then the four characteristics on cultural tourism resource of fenghuang are summarized as : heavy military atmosphere , clear nationality feature , thick cultural background and distinct frame etc . in the fourth part , the author fully discusses the condition and background on developing fenghuang s cultural tourism resource from four aspects , including the location of the tourism resource , the circumstance of tourism market , the development of western china and joining in wto , then , analyzes the recent situation and deficiency of tourism development in fenghuang 第四部分，首先，从资源的区位、旅游市场的态势、西部大开发和加入世界贸易组织等四个方面，全面论证了凤凰文化旅游资源开发的背景条件;其次，分析了凤凰旅游开发的现状和存在的不足;在此基础上，提出了以南方长城为形象和纽带，整合凤凰文化景观，打造中国长城文化旅游拳头产品的思路和举措。
With a product series covering common plastic toys , eva toys and paper - made toys as well as small toys and stationeries , specialized in pvc figurines , chenghai mingjia plastics and toys factory is an ideal partner for customers who seek gifts and presents , and is able to offer customization service including redesign , plaster making , molds making , injection , spray - paint , assembling and packing , etc 明佳塑胶玩具厂现已具备从以pvc公仔为拳头产品的小玩具小文具到其他eva玩具，纸制玩具等，均可以依据客户的要求而提供从产品的重新设计和改进产品原造型开发模具制作产品注塑喷油装配包装等一条的服务的能力，是以赠送品类产品作为目标市场的客户的理想合作伙伴。
Now , our main product , capacitor , is most welcomed by domestic famous home electric equipment factories , and our another main product , cfrp carbonaceous piping materials are widely used in the fields such as city facilities , telegraphy , electric etc . the foreground of market and not just of the market for feida is very bright “精细化高标准零缺陷”的品质追求，为飞达赢得了良好的市场声誉，主导产品电容器受到国内外知名家电厂家的青睐。而另一类拳头产品- cfrp碳素管材，市场前景广阔，已被广泛用于市政电信电力等领域，产品产销两旺，取得了骄人的业绩。
However , tourism in countryarea is not well developed because of some weakness , while it is promising to flourish the tourism economy of countryarea in zhaoqing city , and it is feasible and necessary to change the current situation of scattered , small - sized and low - class tourist sites , financed by various means , advertise , etc . , which will make country tourism larger sized , competitive by pinpointing its function of providing leisure and entertainment 改变现在景点散、规模小、档次低的状况，多渠道吸引资金，加大宣传包装力度，打造具有相当规模的拳头产品，突出休闲、娱乐功能等是繁荣肇庆市山区县域旅游经济的可行之举。
