It refers to the advertisement creation which must be related with product . consumers , competitors . and aims 它主要指的是广告创意必须与产品、消费者、竞争者、广告目标相关联。
Encourage people to think about fresh ways to test copy and to help us all develop the best advertising solution 鼓励大家思考新的方法来测试文案，进而帮助我们发展出最好的广告创意。
Draft the executive strategy , creative plan and advertising theme of the advertising creation in different stages of the project 制定项目各阶段广告创意执行策略、创意规划及广告主题。
The relevance between creative thinking of advertisement and the consumers means that advertisement must stand by and speak for consumers 广告创意与消费者的关联指的是广告要站在消费者的立场说话。
The visual turn in commercial advertisement creativity is the result of social development and mutual influence of multi - media 摘要商业广告创意中的视觉化转型，是社会发展和多种媒体集约作用的结果。
But a skilled advertising man can present previously overlooked virtues in a product in a way that will make people reach for it 但是，一位有技巧的广告创意人可以将产品原被忽略的特点表现出来，从而激发人们拥有的欲望。
The innovation didn ' t catch on until after 1896 , when a brewery had the novel idea of advertising its product in match books 这个创新直到1896年才开始流行，当一个酿酒厂有了一个新颖的广告创意是将他们的产品放在火柴盒上。
The attitudes of modern people towards love and their complicated relationships are explored in this superb drama series 一次地铁偶遇，静惠认识了英俊又浪漫的广告创意总监徐凯，令她本来平淡的生活走向了刺激的冒险爱情历程。
We discuss the best idea and media tactic from the originality and media . chapter three : real estate advertising effect evaluation 对房地产广告创意和媒体两大方面分别进行阐述，探讨最佳的创意诉求点，最优的媒体组合策略。
It is a most direct and last way to communicate with consumers finally that the vision displays , thus finish the advertising idea to the transformation of the advertising works 视觉表现是一则最后与消费者沟通的最直接和最后的方式，从而完成广告创意到广告作品的转化。
