The ripping of the theories and practices of tourism planning provides a logical foundation for examining many strategic issues of regional tourism development from macro scope . the theoretical and positive researches of our country ' s tourism development on the basis of introduced theories from overseas tourism planning have offered strong support for the construction of the study framework of regional tourism development strategy . practical researches of regional tourism development strategy , with constant perfection and abundant on methodology and content , have settled direct foundations for the construction of the framework of strategic planning 旅游规划“宏观层次拓展，微观层次深化”的发展趋势，产生区域旅游发展战略规划研究的现实需求；旅游规划理论与实践的日趋成熟为从更宏观角度审视区域旅游发展的战略问题提供了合乎逻辑的基础；在引进国外旅游规划理论的基础上针对我国旅游发展特点开展的大量理论与实证研究，为区域旅游发展战略规划研究框架的构建提供了有力的支持；现实的区域旅游发展战略研究，在方法论与内容上的不断完善与丰富，为战略规划研究框架的构建奠定了直接的基础。
Focused on travel industry , this thesis tries to discuss the crm strategy and establish a crm implementation framework . some classic succ essful crm implementation case in point study is expected to inspire when specific enterprises facing their own crm challenges and to help turn theory into practice . more and further research on crm in travel industry is expected 并且着重从行业应用的角度，探讨旅游企业实施crm的通用模式和战略，并分析了若干国内外有关行业的企业以及国外旅游企业成功实施crm的经典案例，以便为中国的旅游企业能够从容应对入世带来的挑战，抓住有利的历史机遇，进一步根据企业各自的特点将crm从理论探讨变为实践应用开启思路。
