Then probe into the route of enterprise ' s brand image - building systematically . the route should include brand orientation , brand image design and brand image dissemination 具体到企业塑造其品牌形象的策略上,企业可采取“四步走”的路径,即品牌定位、品牌形象设计、品牌形象整合传播、品牌形象建设及维护。
Under this precondition , the orientation of guobao can be investigated concretely . the core of orientation is the theory of stp , these are subdividing market , selecting the object market and orientation 利用stp理论对国宝的品牌定位进行了探讨，以国宝的市调结论为依据，确定了国宝及其副品牌各自的市场定位。
Before sias going to market , the preparation includes brand focus , vi design , product design , package design and adveftisement design . the necessary protection measures are taken 作为“西亚斯”品牌上市前的准备，其内容包括品牌定位、 vi设计、产品设计、包装设计和广告设计几个方面，并对“西亚斯”品牌采取必要的保护措施。
Both views fail to recognize the power of social initiatives as a means for differentiating among socially responsible firms and , in particular , for reinforcing the brand ' s positioning 这两种视角都没有认识到公司的社会行为具有的这种能力：它可以将一家公司同其他承担社会责任的公司中区别开来，特别的，这可以增强公司的品牌定位。
Keep on consistently branding investment . local brands of chinese corporation usually are lack of a clear brand positioning or after finishing the positioning , blindly brand extending , 中国企业品牌往往缺乏一个明确的定位,或有明确的品牌定位后,盲目进行多元化和品牌延伸的扩张,致使品牌资产受损,品牌定位模糊,品牌的“溢价”能力也被损伤。
Through discussing the consumer ' s life - style to study brand value , we hope to facilitate the modification of the traditional orientation of a brand and open up new spectrum for promoting the clothing brand value 通过探讨消费者的生活形态研究服装品牌价值，在一定程度上改变了传统的品牌定位方法，为服装品牌价值的提升提供更为宽广的思维空间。
Adhering to three factors , the brand orientation , the product design and brand communication , which are closely - relating to the personality construction of newspaper brand , this article offers some references in the construction of newspaper brand 文中主要抓住报纸品牌定位、报纸产品设计、报纸品牌传播三个与报纸品牌个性塑造密切相关的环节，提出一些参考意见。
After that comes to the main body of this research , the third section expatiates the conception , sorts , principles , and implement of city brand positioning , and with a case study of hong kong . in section four , the author 因此,本文的重点不在于城市品牌建设的系统研究,而是以定位为切入点和内容核心,对城市品牌定位的相关理论进行深入地研究,并对其在实证方面的应用做出探讨。
Then we can select suitable countermeasures which cover a great range through brand orienting tactics to brand naming tactics , brand operation maintaining tactics , brand law maintaining tactics and brand renewing tactics 品牌经营对策为品牌定位的策略，品牌命名的策略，品牌竞争的策略，品牌推广的策略，品牌延伸的策略，品牌经营维护策略，品牌法律维护策略，品牌更新策略等。
It covers trade mark , name , advertisement words , layout , basic color , standard characters etc . , observes certain rules and reflects the culture , business idea and image of a given enterprise 本人认为品牌的设计涉及到商标、名称、广告语、吉祥物、基本色、标准字等诸多方面的设计，指出了追求视觉统一、支持品牌定位、注重文化内涵并反映企业的经营理念等原则，有一定的创新内容。
