Next , it is pointed out that there is an inevitable relationship between libraries as social institutions and the research frame of public relations and that a new leap in library management will be brought about by taking a correct approach to public relations 其次，指出图书馆作为社会组织与公共关系学的研究构架有必然的联系，因此在管理中学习公共关系学的研究方法能给图书馆管理带来新的飞跃。
Main course : private law of constitution , jurisprudence , international , code of civil law , civil code learns , commercial law of private law of procedural law of punishment law , criminal , international , china , management learns , the secretary learns , public concern learns , applied writing , administrative law and administrative procedural law 主要课程：宪法、法理学、国际私法、民事诉讼法、民法学、刑法学、刑事诉讼法、国际私法、中国商法、治理学、秘书学、公共关系学、应用写作、行政法与行政诉讼法等。
The key to using public relations in library management lies in strengthening the interchange between the library and its readers , trying to understand the demands on library information management from various sections of society , and to be understood , approved and supported by the public , and , moreover , through feedback from the public and users of the library information , to enhance the initiative of the staff and , eventualry , to improve the capability of books - and information - management 在图书馆管理中运用公共关系学的核心是加强图书馆与其公众的双向交流，了解社会各方面对图书馆情报管理的要求，争取社会公众的理解、认可和支持，并通过社会公众及图书情报用户反馈的信息，提高工作人员的积极性，最终增强图书情报管理的能力。第二章系统分析了网络环境下图书馆的新要素。
In the traditional management of a library , the library elements refer to " books , people and rules " ; however , the author , based on that , takes , as an incision of the library elements , the " subject - dissemination - object " relationship from public relations , suggesting that the subject management of a library should treat the staff as its central part , which is constituted by the head librarian , secondary - level leadership and common staff members ( the staff excluded , the rest of the main part being books , cds , databases , cyber - information and library buikings ) . the main emphasis in object management has also been shifted from the original " books " to the objects in library public relationship : the reading public , administrative public , news media public , inter - library public and community public . the tie between the library and the public lies in the transmitting media 在传统图书馆管理学中图书馆要素指的是“书、人、法” ，而笔者在此基础上将公共关系学中的“主体?传播?对象”作为图书馆要素的切入点，提出图书馆主体管理以人为中心可细分为馆长、中层领导及普通员工(其中除人以外的主体可分为图书、光盘、数据库、网络信息、图书馆建筑等) ；对象管理重心也从原来的“书”转变为图书馆公共关系的客体：读者公众、政府公众、新闻媒介公众、兄弟图书馆公众和社区公众；图书馆与公众之间的联系纽带就是运用传播媒介，笔者深入分析了各种传播媒介的特点及其用途，为主体与对象之间建立合理、通畅而且是以双向交流为特点的沟通渠道。
Basic knowledge for guides , tourism law and policy , fundamentals of tourism , fundamentals of computing , physical education , fundamentals of law , english for tourism purposes , advertising and promotion , public relationship , world religions and cultures , philosophy and political theory , drivers training , social communication and etiquette & tourist psychology , tourist insurance and travel service management , fundamental and computerized accounting 公共关系学、社交与服务礼仪、导游实务、导游基础、旅行社经营管理、旅游学概论、社会生态学、休闲产业学、旅游地理、基础会计学、会计电算化、统计学、主要客源国概况、旅游市场营销、商务谈判、货币银行学、汽车驾驶。
From the perspective of public relations , the research project carefully and systematically explores on the foundation of lots of first - hand research materials the organization environments , sense of public relations , public relations practice of xinji dagong newspaper by employing the methods of theoretical deduction and case studies 本文在占有大量第一手资料的基础上，从公共关系学的角度出发，用理论研究和实例分析相结合的方法，对新记大公报的组织环境、公关意识、公关实践进行了系统研究。
At present , the view of academic and business focus more attention on the recognition of customer relationship management and its communication from marketing , corporation management and informatics , lacking of study from public relations , it does n ' t recognize that public relations between corporation and customer is the nature of customer relationship management , which leads to the bias on the whole recognition of the nature mind and strategy of customer relationship management , it ca n ' t learn that the core of customer relationship management is inter - communication between corporation and customer , so that there is short of effective communication methods in the course of fulfillment of customer relat ionship management , which is the important reason of bad effect after the enforcement of customer relationship management 目前，学术界和企业界更多的是从市场营销学、企业管理学及信息科学等学科维度来研究认识客户关系管理及其沟通问题，但缺乏公共关系学维度研究，没有认识到客户关系管理实际上是企业与客户公众之间的公共关系，从而导致对客户关系管理本质理念和战略层面上的全面认识的偏差，无法认识到客户关系管理的核心在于企业与客户之间的双向沟通，进而造成在实施过程中有效沟通策略的缺失，这也是许多企业在实施了crm以后效果不甚理想的重要原因。
