Lei yuejie ( 1959 ） , male , professor , doctoral supervisor , school of journalism & communication , beijing broadcasting institute , majoring in journalism and communication theories 冉华（ 1961 ） ，女，武汉大学新闻与传播学院副教授，在职博士生，主要从事传播理论研究。
This imc had testified the real value of imc in application and had provided a theory and an operation sample for the moon cake or even the food business enterprises 用实证论证了整合营销传播理论的实践应用价值，为月饼乃至食品企业的营销策划提供了理论依据和操作样本。
The error analysis of linear spectral mixture model based on error propagation law and value simulation has investigated to exposure their relationships 摘要从误差传播理论的角度，分析了多选端元光谱、漏选端元光谱以及端元内部光谱变化等情况与混合像元分解精度之间的关系。
The research also claims that one of the wrong notions in the application of mass media in agricultural technology extension is the tendency of falsity and exaggeration 这是新闻媒体与农业科技推广互补性的体现。从这个意义上，本文是对广义的传播理论和新闻实践的拓展和促进。
There is a closed relationship between visual communication design and media . the development of media promotes the development of visual communication design 视觉传达设计与媒介有密不可分的关系，媒介的发展推动了视觉传达设计的发展，论文首先从传达的基础? ?信息传播理论与媒介进行分析。
The theory of marketing can be applied to some extend to the brand making of newspaper media . though the theory of imc - integrated marketing communication initially is for the marketing of business company 整合营销传播理论虽然是针对企业的营销而提出来的，但是对于报纸来说，也具有重要的启发与借鉴意义。
On the basis of error propagation theory , the precision of quality control points of jacket is studied and the precision specifications are derived from general dimensional tolerance in jacket fabrication 摘要文章根据误差传播理论，对导管架质量控制点本身的精度进行探讨，并由导管架制造完工尺寸公差要求，导出控制点应达到的精度指标。
Based on the basic propagation theory , the genetic algorithm is used in the design of the multilayered composite materials by means of the existing multilayered planar composite electromagnetic shielding materials model 摘要从基本的电磁波传播理论出发，利用已有的多层平板复合电磁屏蔽材料的理论模型，将遗传算法应用到屏蔽材料的设计中。
Having followed this course , students should understand the marketing process , communication theory and basic principles of advertising . they should make an understanding of how to make an effective advertising plan 通过本课程的学习，学生能够掌握广告的基本原理，了解广告学理论与市场营销和传播理论的关联性，同时对于广告运作的基本流程有所了解。
Combined with the newly developed short - wave monitor and meterage system , the paper gives a thorough investigation on short - wave diffuse theory , radio direction detecting technology , dsp theory , software radio theory , ect 本文结合自行研制的新型短波监测设备,对短波传播理论、无线电测向技术、数字信号处理理论和软件无线电理论等进行了深入研究,并将其应用于设备中。
