Speeding the merger between business enterprises , expanding the business enterprise from the industry scope , these are important and strategic target of the business enterprise once . in recent years , the core business of the business enterprise is increasingly misty , the profit of edging product and business descends quickly , thus the request to the profession of the business enterprise is higher and higher . the urgency is put forward to promote core business of the business enterprises , the modern ear of the business enterprise enters the core business earnings is appearing 本文以研究一汽集团发展现状及构建其核心业务扩张模式为核心,首先研究了企业核心业务、相关业务、扩张模式等相关理论,阐述了企业核心业务与相关业务的一般涵义、评价方法、依据及其二者之间的关系;其次,着重从产品扩张、价值链扩张、渠道扩张等角度阐述了企业核心业务扩张的模式,并重点论述了一种特殊的扩张模式?重复性扩张模式。
The research paper is the combination of the actual situation and china faw automobile industry characteristics , china faw group corporation for the development of a more comprehensive , workable strategic management framework to support the faw achieve strategic goals . first introduced faw basic conditions , and the course of development problems , and then made faw development strategic goals 本文旨在通过对一汽集团发展现状和中国汽车工业的环境分析,并结合战略管理理论,为一汽车制定一个较完整、可操作的组合发展战略,保证一汽的可持续发展,缩小与国际汽车厂家的差距。
