In other words , it includes that anchors , the direct interpersonal communicator , embracing with a civilianization appearance , transmitting understanding , favor , sentimentality and anger with their true feelings ; and that the news content and commentary are plain and common , in which reflecting the respection to the accepting habit and capacity of audience ; are true but not artificial , simple but not lack of details , considering thoroughly of the audience ' s aesthetic needs , communicating with microphone and camera , the origin function of broadcasting 在传播方式上，寻找与受众的贴近和平等，这包括最直接的人际传播者? ?主持人以平民化的形象出现，以亲切、真诚与节目相契合的内心情感的自然流露向观众表达理解、关切、伤感、愤怒；内容和解说词朴实自然、通俗易懂，从中体现出对受众接受习惯和能力的尊重；充分考虑受众的审美需求，真实而不造作，简洁而不乏细节，真正启动广播电视功能的本源即用话筒和镜头说话。
With a view to ana1vaing fixed news writing formation , the thesis undertakes a subjective judgment arid contemplation of news content on the cognitive basis of informational and news conception , in order to get a comprehensive survey to the multi - dimensional corresponding relationship of formation and improve communication effect 采用哲学和定性分析的研究方法，旨在探讨固有的新闻写作表现形式之外，还以信息论新闻观念为认知基础，对新闻的多维内容进行主动的判断和思考，总结多维内容和表现形式之间的对应关系，提高传播效应。
Anyway , in the search for the mystery of headlinese , which differs a lot from our usual speech , many varied and colorful linguistic and social sceneries are to be explored . in all kinds of media , news headlines are responsible for attracting audience and introducing the news content 在论文进入新闻标题语言的研究之后，作者即以极其详实的权威新闻标题为佐证，从新闻标题的字面表达入手，以文体学的研究方式全面分析新闻标题语言的选词、构句、标点和语言风格的特点。
We continue to provide rich news content based on the abundant resources of the world journal while strengthening our functionality and features to provide members a lively and comprehensive website . for example , we have developed special sections such as " global breaking news , " weather , " real time stock markets , " and more 提供繁体版与简体版二种不同的文字形式，在新闻量丰富的基础之上，强化功能性的单元，创造出更加生活化的风格，例如，全球即时动态气象报告即时股市走势新品热卖医药保健室等。
