The management of sino - foreign enterprise itself is cross - cultural administration . different cultural communication obstacles and conflicts exist everywhere in this big family . how to maintain local cultural advantage and character and absorb foreign cultural essence will be the survival way of joint venture and basic condition for the realization of joint - venture ' s strategic globalization 中外合资企业的管理，本身就是跨文化的管理，在这个大家庭中，不同文化的交流障碍与冲突无处不在，如何保持本土文化的优势和特色，又能吸收外来文化的精华将成为合资企业的生存之道和实现合资企业战略全球化的基本条件。
