In this thesis , the author insists that nowadays the incompleteness of commodities distributing system causes the high cost and low quality of distribution in internet marketing of china , so the cdv advantages of internet marketing ca n ' t be realized , which has been the critical factor which constricts the development of internet marketing in china 本文指出，目前我国企业网络营销中商品配送体系的不完善造成了商品配送高成本、低质量，从而不能体现网络营销的顾客让渡价值优势，这成为当前制约我国企业网络营销发展的关键因素。
Chapter 1 is description about electric coach development and purpose of the essay . in chapter 2 , we decrypt eagle ' s marketing management situation and problem before its sales policy creation , and in chapter 3 we decrypts and analyze it ' s cdv . the value and conclusion of the cdv research are in chapter 4 本文结构上分为四章：第一章描述了电动车的发展概况以及本文的撰写目的；第二章对益高公司的市场环境进行了分析，提出了益高公司发展面临的机会和威胁；第三章叙述和分析了益高公司的基于顾客让渡价值的营销策略；第四章分析和总结了益高公司基于顾客让渡价值的营销策略研究的启示和结论。
This research has taken the method of theory combining with practice , and first brought forward the theoretical pattern . after carried through demonstration research , at the base of the apply effect of this theory in the case , the author has confirmed the applicability of this theoretical pattern , and brought forward the attentive proceedings on the application of this pattern 本次研究采取理论联系实际的方法进行，先提出全程为提高顾客让渡价值提升服务的增值策划模式，再通过案例进行实证研究，根据全程增值策划模式在案例中的实践效果，印证理论模式的适用性，提出了模式应用的注意事项。
The enterprises " concept on the other hand , customers and purchase wares and take services in the enterprises which can offer them the highest customer delivered valued ( cdv ) , this thesis emphasize the failing in the sales policy , which is made and carried out based on cdv , of the eagle company , and offer some suggestion to develop it by analyze whose sales policy . we ' ll get some enlightenment from the application of cdv theory in our country ' s enterprises 本文的目的和意义就是通过对益高电动车辆制造有限公司(以下简称益高公司)制定和实施的基于顾客让渡价值的营销策略进行分析，指出益高公司营销策略中存在的不足并提出改进建议，同时得出顾客让渡价值理论在我国企业市场营销中的应用的几点启示。
This thesis firstly analyzes the concept of the full - course marketing design of the commercial real - estate , its function , its features and its position in development of the commercial real - estate . at the same time , this thesis uses modern marketing ' s basic theory to research the marketing process of the commercial real - estate . after having brought forward the full - course design pattern on advancing the increment service of customer delivered value , the author has completely expatiated the core and applying approach of this pattern 本文首先分析了商业房地产全程营销策划的概念、作用、特征以及它在商业房地产开发中的地位，运用现代市场营销的基础理论对商业房地产营销过程进行研究，在分析过去存在于商业房地产营销策划中的一些模式之后，提出了全程为提高顾客让渡价值服务的增值策划模式，并全面阐述了该模式的理论核心和实现途径。
Relational marketing ( relation marketing ) a word by white switzerland ( c l . l . berry ) introduced the literature first in 1983 new years . the home comprehensive viewpoint thought the relational marketing is refers to the enterprise through with the main partner between , like the supplier , the customer , the dealer and so on long - term construct , satisfaction strategy partner relations , and fulfills the promise through the mutually beneficial exchange to cause related all quarters together to realize respective goal , thus seeks the communal development . first relates the marketing the beginning and the end point is the value process , next exchange process is relates the marketing the core , finally converses the process is relates the marketing the key to be at 本文介绍了关系营销的基本理论,分析了rh公司实施顾客市场关系营销的理论依据? ?顾客让渡价值,就rh公司顾客市场中暴露出的严重的顾客流失问题,从维系顾客关系、稳固市场份额的角度论证了该公司实施顾客市场关系营销的必要性和可行性;有针对性地研究了该公司实施顾客市场关系营销的几种策略? ?从传统的营销环节扩展到产品研发等全过程,并将研究范围延伸到国际顾客市场;提出搞好内部关系营销、组织设计、资源配置和塑造品牌优势等完善rh公司顾客市场关系营销内部措施。
In the pricing strategy , along the optional rule which customers purchase commodities for value maximization and price minimization , the paper works out the delivery value pricing method which can guarantee both the delivery value attracting customers and the profit of enterprises , combined with philip kotler ' s delivery value theory for customer 其中，在价格策略中，针对顾客购物遵循的产品价值最大化，价格最小化的原则，结合菲利普?科特勒的顾客让渡价值理论，首次提出了定价时既要保证有吸引顾客的让渡价值，又要兼顾企业利润的让渡价值定价法。
The thesis firstly explains what are the functions of electric power , the features of electric enterprises and the background of hepc , and then put forward hepc should establish marketing conception . subsequently the thesis use swot method to analyze the marketing environment of hepc , integrate some theory relate to marketing , bring up the marketing strategy and marketing mix of hepc . on these bases , the thesis put forward the supporting tactics of hepc marketing strategy , and the thesis emphasizes service marketing tactic , network marketing tactic and green marketing tactic 本文首先介绍了电力的作用、电力企业的特点及其湖南电力的概况，提出湖南电力确立市场营销观念的必要性，随后本文用swot方法对湖南电力市场营销环境进行了分析，结合市场营销的有关理论，提出了湖南电力的市场营销战略和市场营销组合，然后在此基础上提出了湖南电力市场营销战略的支持策略并着重阐述了湖南电力的服务营销策略、网络营销策略和绿色营销策略，最后本文对湖南电力的市场营销战略提出了部署和实施方案，并强调湖南电力应致力于实现“顾客让渡价值” 。
