营销执行

• In order to implement marketing strategies well , we should have diagnostic skills , identification of company level , implementation skills and evaluation skills . it ' s valuable to take hunan foreland power engine as an example , as it has so many marketing problems in its marketing implementation
  在营销执行过程中，营销执行者需要具备一定的营销执行技能，一般来说，影响有效执行营销战略计划的技能有四种：发现及诊断技能、确定营销执行问题所在哪个层次的技能、执行计划的技能和评估执行效果的技能。