The internet marketing model and its modeling approach determine the relationships between physical distribution , capital distribution , information flow and decision flow of an enterprise 企业网上营销模型及其建模方法确定了一个企业的物流、资金流、信息流和决策流的关系。
The fifth section first simply introduce the behavior philosophy in the network fictitious community , then emphasizing on how to develop the network marketing with the aid of network fictitious community 第五部分首先简单介绍网络虚拟社区中的行为哲学，然后着重介绍怎样借助网络虚拟社区开展网上营销。
The enterprise internet marketing models can help orientate the position of enterprise among the market environments of the world , therefore the enterprise can be responded rapidly to obtain the advantages of competition 企业网上营销模型能够帮助企业在全球市场环境中定位，并快速做出响应以获得竞争优势。
It gives a reliable reference for on - line management and control of enterprise internet marketing business process and is valuable for both electronic business and virtual markets modeling and simulation 它为企业网上营销业务流程计算机在线管理与控制提供了可靠的依据，为系统仿真、电子商务和虚拟市场建模提供了有价值的参考和借鉴。
For those enterprises without competitive brands , the paper suggests that they occupy the country market by means of establishing marketing networks by themselves if they have products with suitable markets . finally , the paper discusses the feasibility that household appliance products can be sold on the net and in the meantime puts forward three marketing channel patterns 随着互联网的发展，家电产品开始在网上销售，本文第五章研究了家电产品网上销售的可行性，分析了三种网上营销渠道模式，并对家电企业网络营销渠道的业务分工和管理作了进一步探讨。
With the rapid development of the internet technology , foreign automobile enterprises have completed their own information construction basically , built or participated in building the platform of the electronic procurement by which most of accessories and parts are brought online , established network marketing system by which selling auto on the internet is another method of product distribution 随着互联网技术的迅速发展，国外的汽车企业基本上都完成了自身的信息化建设；建立或参与建立了电子采购平台，它们的绝大多数零部件的采购都是在线完成；建立了网上营销体系，网上卖车成为了产品销售的另一渠道。
Looking at our domestic automobile enterprises , most of enterprises have not finished building their information management system , electronic procurement of accessories and parts being only during the phase of the experiment , basically not establishing network marketing system and the application of electronic commerce being during the phase of advertisements and marketing on the internet 反观我国汽车企业，大部分企业信息化管理体系还未建成，零部件电子采购也还处于小范围的实验阶段，基本上没有建立网上营销体系电子商务的应用还处于上网宣传和网上市场调研阶段。
In addition , the foresighted suggestions are made on co - operative marketing and network public relations etc . ( 4 ) sales channel strategy : the more practical methods are put forward in view of perfecting the present sales channel and network , establishing effective customer relation managing system , as well as implementing the marketing on the internet 销售渠道策略方面，对完善现有的销售渠道和网络、建立有效的客户关系管理系统以及建立网上营销等策略在企业的应用，提出针对性和实用性较强的实施办法。
On this basis , combining network characteristic and internet marketing " s example this thesis discusses operational strategy of network marketing detailedly in respect of designing and publicizing of website , internet advertisement and database marketing etc . meanwhile , in order to explain how to utilize the latest marketing resources - internet , this thesis studies how to attract more consumers to access enterprise " s web marketing site in application of e - mail , designing and using of faq , application of navigation system and searching engine , using of bbs and usenet in internet marketing , thus meets customer " s demand preferably , builds up corporate image impressingly and actualize marketing in the internet 在此基础上，结合网络的特征和企业网上营销的实例，从营销站点的设计、宣传，网络广告以及数据库营销等方面详细地论述了网络营销运作策略。同时，为了说明如何有效地利用internet这一最新的营销资源，本文从e - mail在网络营销中的运用、 faq的设计与使用、导航器和搜索引擎在网络营销中的运用、借助bbs和usenet开展网络营销这四个方面研究了如何吸引更多的用户访问企业的web营销站点，从而更好地满足顾客的需求，树立深入人心的企业形象，实现企业在internet上市场营销。
According to the partitions of strongly connected subclass , class and calculation of framwork matrix in the interpretive structural modeling ( ism for short ) processes , using bpsm and analyzing object to be modeled , the paper firstly analyses the system modeling objects , and then determines an viable structural model for enterprise internet marketing processes through system analysis , algebra analysis and system modeling theory 本文根据系统分析、代数分析和系统建模理论，应用业务流程结构化建模技术与方法，分析系统建模对象，通过解释结构建模( ism )过程中的强连通子集划分、级别划分和骨架矩阵的计算，为企业网上营销过程确定了一个合适的结构模型。
