On the condition that nowadays the college has to be facing the transformations as social need transformation and more and more intensive competitive environment transformation , the chief problem , about how to effectively perform countermeasures to competition and how to absorb various educational resources , has to be solved in order to better execute the three main functions 当前，我国高校面临着社会需求变化和竞争环境日益激烈化的环境变化。如何有效地应对竞争，如何吸引各种办学资源来更好履行三大职能，如何在竞争环境下有效地满足社会需求，成为我国高校必须解决的问题。
Simply speaking , the overall target was to meet social demand , to facilitate national progress , to cultivate creative personnel , to achieve progeny and to improve the whole level of postgraduate education . the developmental target was the internationalization , diversity , modernizati 简单地说，总体目标就是满足社会需求，促进国家进步，培养创新人才，取得重大成果，显著提高研究生教育的整体水平:发展目标就是实现研究生教育的国际化、多元化、现代化和个性化;培养目标就是培养“综合、创新、开放”的高素质人才。
Abstract : british columbia institute of technology ( bcit ) has established the purpose of running the institute according to the economic development and seocial requirement home and abroad , and the correspondent system of running the institute , management method to meet the social needs 文摘:加拿大哥伦比亚理工学院（ bcit ）根据国内外经济形式的发展和社会的需求正确地确定自己的办学宗旨，并建立相应的办学机制、管理手段，满足社会需求，充分利用和挖掘学校资源等方面采取切实可行、行之有效的方法，保证了办学宗旨的实现，走出了产、学、研结合的新路。
In the risk - based auditing model , current auditing theory based on the objectives orients social demand , and it can be seen that the social demand ( appropriate audit opinion ) relates directly to the concept of audit risk ( the possibility of reporting the inappropriate audit opinion ) 风险基础审计模式下，国内现行的主要以满足社会需求为目标导向的审计理论的“需求导向性”体现在以社会需求(恰当的审计意见)与审计风险概念( “发表不恰当的审计意见的可能性” )直接挂钩。
The paper is divided into 7 chapters , and its plan is as follows : chapter 1 , " the background and the significance of introducing the marketing strategies of chinese college " , analyses the environment transformation , including social need transformation and competitive situation to the college , and summarizes the significance of introducing marketing strategy to the college 全文共分七章，其主要内容和结论如下：第一章指出我国高校引入营销战略思路是有其背景和现实意义的。社会的发展变化对高校的三大职能内涵提出新的要求，高校间愈加激烈的竞争迫使高校必须通过有效满足社会需求来获得社会的认可和支持，从而提高自身的竞争力。
