Under the circumstances of the fast development of information technology , great changes will and have taken place in the situations in which enterprises develop . only gearing to the changes , enterprises will develop freely 在信息技术飞速发展的影响下，企业发展的环境已经发生、并将继续发生极其深刻的变化，只有适应这种变化，企业才能有生存和发展的空间。
What measure do the manufacturer take to challenge new marketing circumstance ? how do we rethink the present marketing process by using reengineering theory ? based on the analysis of the new situation manufacturers face with , the thesis suggests that existed marketing process should be reengineering 制造企业营销环境将发生极其深刻的变化，这对制造企业营销业务流程提出了新的挑战，运用业务流程再造理论，如何对制造企业的营销业务流程进行重新思考与再造，以应对新的营销环境和挑战，是一个值得研究的课题。
