Subversion and construction : research on the images of chinese women groups in western literature since the 1990s 颠覆与建构1990年代以来英文学界中国女性群体形象研究
This dissertation consists of five parts : part one gives the background of corporate strength and corporate image , which includes the review of corporate strength research , and corporate image research 介绍企业实力与企业形象问题研究的背景情况。包括企业实力研究回顾；企业形象研究回顾；企业实力与企业形象关系问题的提出。
Accordingly , nation image is a picture or impression " cast " in the mind of foreign public through mass media . of course , the international aspect of nation image is the main focus of the paper 与之相应，国家形象就是指这个国家在国外公众心目中投下的影像，国家形象的国际层面是国家形象研究考察的重点，也是本论文关于国家形象的操作性定义。
As a whole , this article has focused on the gaps of chongqing association for science and technology identity by means of the combination between theory inquiry and evidences investigation , so certain opening sense is possessed 总之，本文通过理论探讨与实证调查相结合的方法来研究重庆市科协组织形象，填补了科协组织形象研究的空白，因而具有一定的开拓意义。
In this part , it deals with the impact given by the famous brand hotels to the hotel industry in china , gives the reason for analyzing and building the image of the indigenous hotels in chong qing and analyzes how ci works in the hotel industry in china and the document on the image of hotels nowadays 介绍国际品牌酒店对中国酒店的冲击，阐述对重庆本土酒店形象进行调查研究的缘由，分析ci在中国酒店业的运用情况和现阶段酒店形象研究的文献。第二部分，酒店业的发展趋势及重庆酒店业的现状描述。
First of all , this paper analyzes the internal and external regional tourist image research and communication research , among which , it mainly gives three stages - the first stage is " nature " tourist image research , the second is " artificial " tourist image research , the third stage is many different scientific theories research the tourist image 具体地说，本文主要探讨了以下问题：首先，本文总结了国内、国外对区域旅游形象及其传播研究的现状及发展趋势。其中，重点论及国外对旅游形象问题研究的三个阶段，即“自然”旅游形象研究阶段、 “人为”旅游形象研究阶段、多学科理论在供求双方对旅游形象进行研究的阶段。
Lit . , a small private corporation which mainly focus on real estate developing and service and now is ready to advance its second great development as a researching object in order to look for a ways to help this corporation mould a corporation identity with commonness and individuality under the ground of retrospection of identity theory from the world and our country , and its common rule . specially , the paper will advance some concrete suggestion that should help it develop its identity molding , fuxing culture and realize its strategic aim on the aspect of communication 本文选取重庆富兴物业发展有限公司这一个以房地产开发销售与服务为主的，正在准备步入二次创业战略进程的小型民营企业为蓝本，反思企业形象研究的国内外理论成果研究，企业形象塑造的普遍规则，为这个企业寻找到一条个性与共性同一的企业形象战略发展道路，在宣传操作方面，为这个小企业提出一些具体的建议，推动富兴物业发展有限公司的形象塑造，打造富兴文化，完成二次创业的战略目标。
