More and more cities in china have pushed city marketing to drive the development of local economy . however , there are many deficiencies in the fulfillment of city marketing in china 我国也有越来越多的城市利用城市营销来推动城市的发展,但从总体上来看,还存在很多不足之处。
This article , starting with the significance of city marketing , analyzes the general problems in the process of city marketing , and on that basis gives some solutions to the problems 本文将从开展城市营销的必要性入手,对目前我国城市营销过程中普遍存在的问题进行分析,并在此基础上提出解决问题的对策。
This paper takes it as the entrance , studying the positioning , designing and communicating of the city image during city marketing in order to offer some advice to the fulfillment of city 本文正是以此为切入点,通过对城市营销中城市形象的定位、设计与传播的研究和探讨,为我国的城市营销实践献计献策。
How can city marketing really exert a strategic long - term effect on city economic development in practice instead of only focusing on outside forces such as introducing investment projects at a low level 城市营销如何在实践中对城市经济发展起到真正具有长期战略性影响的作用?而不是再仅仅局限于低层次的招商引资,把注意力大部分放在外部力量。
In the middle of 1990 ’ s of the 20 ~ ( th ) century , city operation became popular in the mainland of china , which led to the emergence and development of city marketing practice at the end of the 20 ~ ( th ) century 20世纪90年代中期,中国大陆出现了城市经营活动热。作为城市经营热的结果, 20世纪末? ? 21世纪初的城市营销实践开始出现,并不断发展,相应城市营销理论受到了学者关注。
Without the guidance of complete theories , the practice of city marketing in the mainland cities resulted in ambiguous and incomplete positioning of city marketing target due to the lack of full consideration of city economic sustainable development 在没有完善理论的指引下,中国大陆城市营销实践缺乏整体性考虑,城市目标定位模糊和片面,城市经济可持续性发展没有得到充分考虑。
Based on setting up and discussing the model of dynamic system of city marketing , this paper also discusses deeply the generational and operational mechanism of city values and draws the conclusion that maximizing city values is the ultimate goal of city marketing 在构建及论述城市营销动力系统概念模型的基础上，本文还深入分析了城市价值的发生和运行机制，并得出城市价值最大化是城市营销的终极目标等结论和启示。
After 2000 , most domestic research on city marketing has taken shape and developed at a higher speed since 2005 . however , current research results of city marketing are still decentralized , thus a complete and independent system has not been formed in this field 中国大陆的城市营销理论研究绝大多数出现于2000年以后,自2005年开始呈现出增多趋势,当前城市营销理论研究还属于零散性的研究,没有形成具有完整性独立体系。
Facing the severe competition , every city should catch the opportunities of development or growing , avoid the risk of failure or decaying , attracting investment , tourists and inhabitants . city marketing is the most effective system , means or way for cities 面对如此激烈的国内外竞争,每一个城市要抓住发展和崛起的机遇,规避失败和衰退的风险,最大化地吸引投资者、旅游者和居住者,实现城市的脱颖而出和展翅高飞,实施城市营销是最有效的制度、手段和方法。
Because of the strong competitions between cities , the advanced resources are accumulated more and more in the cities that are in advanced place . how to keep dominance or to change inferior position , some city operators come to the corporations ’ competitive tool , brand . they make use of branded city to compete with the global cities , and it has proved that the branded cities have advanced competitions in practice 随着城市竞争的加剧,有利于城市发展的资源越来越集中在处于优势地位的城市中,如何保持自己的优势,如何在竞争中扬长避短,城市营销者们提出了城市品牌化的概念,用品牌化的城市来参与全球化的城市竞争。
